Television

Amazon most advertised brand in BARC week 43

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 20-26 October 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 43 of 2018.

Top Advertisers:

For week 43, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,32,954 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Kolkata based ITC group retained its last week’s position  with 71,861 ad insertions.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s position as well with 67,476 ad insertions followed by Amazon India with mere 53,295 insertions.

Procter & Gamble retained its last week’s position and stood fifth with 26,176 insertions.

Top Brands:

amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, retained its last week’s position and was the most advertised brand with 32,833 ad insertions.

Hotel searching website Trivago and Santoor retained their last week’s positions and came in second and third with 10,688 and 10,047 ad insertions respectively.

Colgate came in fourth with 9,175 ad insertions followed by Wipe with 8,755 ad insertions.

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