Television

Amazon most advertised brand in BARC week 43

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/03/Amazon-BARC.jpg?itok=fds0VrNv

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 20-26 October 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 43 of 2018.

Top Advertisers:

For week 43, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,32,954 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Kolkata based ITC group retained its last week’s position  with 71,861 ad insertions.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s position as well with 67,476 ad insertions followed by Amazon India with mere 53,295 insertions.

Procter & Gamble retained its last week’s position and stood fifth with 26,176 insertions.

Top Brands:

amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, retained its last week’s position and was the most advertised brand with 32,833 ad insertions.

Hotel searching website Trivago and Santoor retained their last week’s positions and came in second and third with 10,688 and 10,047 ad insertions respectively.

Colgate came in fourth with 9,175 ad insertions followed by Wipe with 8,755 ad insertions.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/atul.jpg?itok=WTNlgJrH
ZEE Announces Attractive Launch Offer on Zee Family Packs, now at Rs. 39* per month

With the new tariff/pricing regime all set to come into effect from February 01, 2019 ZEE, the No. 1 television network of the country, announces attractive launch offers for its consumers. Zee family packs will be available for Rs. 39* only. This special launch offer has been devised for consumers...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/chopra.jpg?itok=7oVlfmU9
Viacom18 introduces VIACUBS - a day care facility for employees' children

In continuation of its gender inclusive policies such as a 36-weeks maternity leave and flexible work arrangement, Viacom18 today announces the launch of Viacubs – a child day-care service for Viacom18 employees. Viacubs is a part of Viacom18’s WAVE initiative which focusses on safety, wellness,...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/shaurya-mehta.jpg?itok=Kyr3wOqF
Privé Unscripted to offer thought-provoking content from BBC

ZEEL’s premium English movie channel - &PrivéHD - is all set to telecast its new offering from the BBC library- Privé Unscripted. It brings not just movies inspired by real life but life itself showcased in all its raw and unscripted glory. The content from ZEEL’s association with BBC Studios,...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/palia.jpg?itok=N9_9Ii3e
MTV to up its game in 2019 with new format shows

After claiming to have doubled its viewership in 2018, MTV is all set to up its game by launching the eighth season of MTV Unplugged, a singing show, on 26 January, 8 pm onwards. Royal Stag Barrel Select and MTV have collaborated to present the program.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/graph.jpg?itok=xdrIJAzs
Hindi Movies most benefited genre in Chrome DM week 2

With a growth of 0.93 per cent as compared to last week (1), the Hindi movies genre marked the highest opportunity to see (OTS) among all categories in week 2 of Chrome Data Analytics & Media. In the Hindi ovies genre, Rishtey Cineplex gained the highest OTS with 95.1 per cent in HSM excluding...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/volley.jpg?itok=8Qd7RBy4
Pro Volleyball League players present Mumbai team jersey to Sunil Gavaskar

Pro Volleyball League stars Mohan Ukkrapandian from Kochi Blue Spikets (L) and Ranjit Singh from Ahmedabad Defenders (R) present the official UMumba jersey to Mumbaikar and cricketing legend, Sunil Gavaskar, who is a panellist on Sony Pictures Networks India’s live studio show, Extraaa Innings.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/nikhil.jpg?itok=NLbJtsSq
Nikhil Sangha’s Happy Anniversary has a powerful social message for all

While January 24 is observed as the National Girl Child Day across India, Nikhil Sangha’s short film ‘Happy Anniversary’ has a delicate yet poignant message for us all.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/vestil.jpg?itok=Wzy1A7Ba
Vestel Releases First CASTVs with Integrated Broadcast Pay TV Services

AMSTERDAM: Home appliance and consumer electronics manufacturer, Vestel has launched the first TVs which allow consumers to access premium pay TV services directly through their TVs without the need for a separate set-top box (STB), CI CAM or any other external device. The 43” UHD CASTV will be...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/dev.jpg?itok=WQ2-MW3W
Disney’s Marvel HQ to offer fresh content

The Walt Disney Company India is making some changes to its newly renamed channel Marvel HQ. To attract viewers, the chanel will undergo a content change. The channel aims to transport viewers into the world of epic storytelling told through inspiring characters and will reach out to kids 9+ (boys...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories