Television

Adithya TV, DD Bihar new entrants in Tamil, Bhojpuri markets in week 31

Star continues to rule the south region

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MUMBAI: Adithya TV, a 24-hour Tamil comedy channel from the Sun TV Network came as a new entrant in the Tamil market after BARC released its ratings for week 31. Bhojpuri market also notice a new entrant this week with DD Bihar. Star continues to rule the south regions – Malayalam and Telugu with channels Asianet and Star Maa, while ZEEL’s regional channels Zee Bangla and Zee Marathi continue to rule their respective languages of Bengali and Marathi. This week Colors Bangla retained fourth position from fifth, but in the Tamil market, Sun Life came to fifth position again dethroning Colors Tamil. There wasn’t much change in the hierarchy for Bhojpuri, Kannada and Tamil with Big Ganga, Colors Kannada and Sun TV retaining their top slots.

Bangla

Zee Bangla continued to be placed in the first position in week 31 with an increase in viewership from 338350 impressions (000s) as recorded last week to 354634 impressions (000s) this week. Star Jalsha too retained the second slot with 285884 impressions (000s) followed by Jalsha Movies, Colors Bangla and Aakash Aath with 68316 impressions (000s), 65406 impressions (000s) and 59098 impressions (000s) respectively. All the channels in this market saw an increase in gross viewership this week.

Bhojpuri

This week, Big Ganga stood at the number one position to gain the highest number of viewership with 61931 impressions (000s), while Bhojpuri Cinema came second with 44723 impressions (000s), followed by Bhojpuri Dhamaka Dishum in the third position with 8145 impressions (000s). This week News18 Bihar Jharkhand came to fourth position with 3594 impressions (000s). DD Bihar came as a new entrant this week with 1575 impressions (000s).

Kannada

Kannada region didn’t notice any change this week. Colors Kannada retained its top position with 454407 impressions (000s). Zee Kannada and Star Suvarna retained their second and fifth positions with 400075 impressions (000s) and 167580 impressions (000s) respectively. Udaya Movies retained its third position with 240933 impressions (000s) and Udaya TV maintained its fourth position with 236768 impressions (000s).

Malayalam

Asianet, the Malayalam general entertainment channel of Star TV retained its first position this week as well with 316389 impressions (000s). Surya TV and Mazhavil Manorama retained their second and third positions with 95003 impressions (000s) and 92345 impressions (000s) respectively. Flowers TV remained at the fourth position with 89982 impressions (000s) followed by Asianet Movies, which also maintained its fifth position with 64215 impressions (000s) this week.

Marathi

Zee Marathi remained steadfast in the number one position but saw a decrease in viewership from 326009 impressions (000s) as recorded last week to 320505 impressions (000s) as of this week. Zee Talkies and Zee Yuva stayed at second and fifth positions respectively with 133441 impressions (000s) and 72303 impressions (000s). Colors Marathi and Star Pravah swapped their third and fourth positions this week with 117616 impressions (000s) and 124150 impressions (000s) respectively.

Tamil

Tamil market saw a slight change this week. Star Vijay and Zee Tamil swapped their second and third positions with 447452 impressions (000s) and 448728 impressions (000s) respectively. Sun TV and KTV retained their first and fourth positions with a gross viewership of 980333 impressions (000s) and 305139 impressions (000s) respectively. This week Adithya TV gained fifth position dethroning Sun Life with 73746 impressions (000s).

Telugu

Telugu region didn’t notice any change this week as well. Star Maa, Zee Telugu, ETV Telugu and Gemini TV retained their first, second, third and fourth positions with total viewership of 605581 impressions (000s), 534541 impressions (000s), 471771 impressions (000s) and 429793 impressions (000s) respectively. Gemini Movies also retained its fifth position with 209878 impressions (000s). This week all the channels in this region saw a decrease in their gross viewership.

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