Aaj Tak regains number one position in Hindi News genre

Aaj Tak regains number one position in Hindi News genre

MUMBAI: Zee News made way for the entry of News24 in the top five channels' list in the Hindi News Rural genre in this week's BARC India data. In the Hindi News Urban space, ABP showed up in the top five list pushing out News Nation.

Aaj Tak regained its number one position in the Hindi News genre. All the players in the Hindi Business News space witnessed substantial decrease in their viewership this week.

According to BARC week 6, the players in the English News and English Business News genre witnessed mixed ratings.

English News

Times Now with a decrease in its ratings continued to dominate the genre with 580 Impressions (000s) as to 588 Impressions (000s) last week. India Today Television was at the second slot with 349 Impressions (000s) while CNN News18 was at the third position with 303 Impressions. NDTV 24x7 with 261 Impressions (000s) and BBC World News with 75 Impressions (000s) took the fourth and fifth position, respectively.

English Business News

CNBC TV18 retained the number one position with 344 Impressions (000s) followed by ET Now with 157 Impressions (000s). NDTV Profit and NDTV Prime was at the third position with 51 Impressions (000s). BTVi was on the fourth spot with 20 Impressions (000s). CNBC TV 18 Prime HD retained the fifth place with 14 Impressions (000s).

Hindi News

Aaj Tak returned to its number one position with 113350 Impressions (000s). India TV was at the second position with 102120 Impressions (000s). Zee News took the third position with 86659 Impressions (000s) followed by News18 India at the fourth position with 81941 Impressions (000s). ABP News took the fifth position with 79470 Impressions (000s).

Hindi News Rural

Aaj Tak with a decrease in ratings dominated the rural market with 53891 Impressions (000s) as compared to 54753 Impressions (000s) last week. India TV retained the second place with 45068 Impressions (000s). India News grabbed the third position with 40977 Impressions (000s). News 24 took the fourth place with 35921 Impressions (000s) followed by ABP News with 35506 Impressions (000s) at the fifth position.

Hindi News Urban

Aaj Tak regained its number one spot in the urban market with 59459 Impressions (000s). India TV was at the second position with 57051 Impressions (000s). Zee News took the third position with 51227 Impressions (000s) followed by News18 India at the fourth position with 47392 Impressions (000s). ABP News took the fifth position with 43964 Impressions (000s).

Hindi Business News

CNBC Awaaz continued to dominate the genre with decrease in ratings from 1499 Impressions (000s) last week to 1409 Impressions (000s) this week. The second spot was taken by Zee Business with 934 Impressions (000s).