Aaj Tak dominates Hindi news genre in BARC week 26

Republic Tv continued to dominate in English news genre

MUMBAI: The Broadcast Audience Research Council data for week 26 saw some upheavals in the news genre. Mirror Now replaced NDTV24x7 in the English news genre while Republic TV continued to dominate the English news market. Aaj Tak led the chart in Hindi news markets.

English news

Arnab Goswami’s Republic TV retained its top position with 836 impressions (000s) sum compared to 902 impressions (000s) sum last week. Times Now found itself at the second spot with 807 impressions (000s) sum followed by India Today Television at the third position with 262 impressions (000s) sum compared to 278 impressions (000s) sum last week. Mirror Now replaced NDTV24x7 and gained fourth position with 194 impressions (000s) sum, whereas CNN News18 stepped down to fifth position with 185 impressions (000s) sum as compared to 161 impressions (000s) last week.

English business news

CNBC TV18 maintained the top spot with 527 impressions (000s) sum compared to 497 impressions (000s) sum last week, followed by ET Now with 176 impressions (000s) sum. BTVI and CNBC TV18 Prime HD were at third and fourth positions with 62 impressions (000s) sum and 21 impressions (000s) sum respectively.

Hindi news (U+R)

Aaj Tak is at top position this week with 102385 impressions (000s) as compared to 95584 impressions (000s) sum. Zee News steps down to second position with 83627 impressions (000s) sum as compared to 98051 (000s) sum, followed by India TV at the third position with 80492 impressions (000s) sum as compared to 79222 impressions (000s) sum. News18 India and ABP News maintained their fourth position and fifth positions with 77714 impressions (000s) sum and 66737 impressions (000s) sum respectively.

Hindi news rural

Aaj Tak retained its top position in Hindi news rural market with 40888 impressions (000s) sum. News Nation replaced Zee News at second position with 33054 impressions (000s) sum, followed by India TV at third position with 32197 impressions (000s) sum. News 18 India is at fourth position with 31043 impressions (000s) as compared to 26870 impressions (000s) sum last week. ABP News maintained its fifth position with 29749 impressions (000s) sum.

Hindi news urban

Aaj Tak led the genre with 61497 impressions (000s) sum compared to 54740 impressions (000s) sum last week. Zee News stepped down to second position with 55524 impressions (000s) sums compared to 62492 impressions (000s) sum. India TV and News 18 India maintained third and fourth positions with 48295 impressions (000s) sum and 46671 impressions (000s) sum. ABP News was at fifth spot with 36989 impressions (000s) sum compared to 37157 impressions (000s) sum last week.

Also Read:

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