Vividh Bharati now available on FM 102.8 MHz in Mumbai

NEW DELHI: The popular Vividh Bharati channel of All India Radio (AIR) in Mumbai is now available on FM mode on 102.8 MHz. 

The FM Transmitter for this service was inaugurated by Minister of State for Information and Broadcasting Rajyavardhan Rathore in Worli, Mumbai. 

The channel, which was until now on Medium Wave, has been very popular over the past 50 years but saw a downfall in listenership with the coming in of the Frequency Modulation (FM), which is also available in car radios and mobile phones. 

The inaugural function yesterday was attended by a galaxy of mediapersons, cultural luminaries, eminent personalities from Bollywood and broadcasting including actors Vikram Gokhale, Jackie Shroff,  Brijbushan and Vishwas Mehendale. Amin Sayani, who has been credited for the popularity of this channel with his vibrant voice and his knowledge about music, was also present. 

VB Mumbai transmission begins at 05:55 AM and goes up to 11:30 PM. This service is in addition to the two existing FM services of AIR namely FM Gold and FM Rainbow. A dedicated 5 KW transmitter has been installed for the VB Service in Mumbai. 

While Vividh Bharati services were available across most parts of the country on FM mode, it was transmitted only on Medium Wave in the four metros (with the highest population densities). 

Prasar Bharati CEO Jawhar Sircar sought to address this matter as he felt that this did not allow ‘people on the move’ in the four metros to enjoy Vividh Bharati’s superlative and varied content. 

With the approval of the Prasar Bharati Board, the idea was presented to the current government when it took over, and the I&B Ministry supported the proposal as well. 

Vividh Bharati is now available on FM mode in three metros of the country (Kolkata: 101.8 Mhz; Chennai: 100.5Mhz and Mumbai: 102.8Mhz) and will shortly also be available in Delhi on FM.

Rathore said radio not only regales but also educates constantly. It is a companion and does not distract its listeners. “We have been listening to radio and simultaneously doing other mundane things,” he said.

The 5 KW FM Transmitter will be upgraded to 20 KW FM in the near future and will cover a radius over 80 kilometres once installed and made operational.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories