Television

Kisan TV launched; Modi calls for greater synergy between farmers & agricultural scientists

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/05/27/Untitled-1_5.gif?itok=IkAznqvj

NEW DELHI: Doordarshan’s Kisan TV channel was launched today (26 May) with Prime Minister Narendra Modi calling upon agricultural scientists to create a link with the farmers through the channel to reach the latest technologies and related information to them.

Dedicating the channel to the nation at a function in the tastefully decorate Vigyan Bhavan, Modi said that the channel could serve as a medium to take forward the green revolution and the slogan of ‘Jai Jawan Jai Kisan’ given by former Prime Minister Lal Bahadur Shastri.

As an example, he said that satellite technology has helped the country get more accurate weather forecasts, which can help the farmers plan ahead. Similarly, agricultural scientists can help farmers become self-reliant in growth of pulses, which has virtually come to an end and led to shortage of proteins among the young.

Those present on the dais included Minister of Agriculture Radha Mohan Singh, Minister of State for Information and Broadcasting Rajyavardhan Rathore, Cabinet secretary Ajit Seth Prasar and Bharati Board Chairman Surya Prakash. Others present included I&B secretary Bimal Julka, Prasar Bharati CEO Jawhar Sircar, PB Advisor VAM Hussain, DD director general C. Lalrosanga, DD Kisan DDG Ranjan Mukherjee, DD Kisan advisor Naresh Sirohi, and several senior officials of Doordarshan.

The channel was launched with Prime Minister Modi pressing the remote control with a short clip from the channel. The tagline of the new channel is ‘DD Kisan – Badalte Bharat ki Shaan.’ The Prime Minister also flagged off two Kisan Raths, which will go all over the country to apprise people about the new channel. Kisan TV is a free-to-air channel available on all direct-to-home (DTH) platforms.

Modi said that the channel would help bring about greater cohesion between farmers all over the country and between farmers and the agricultural scientists and Universities.

He added that some feel that the country already has far too many television channels, but he was convinced that each has a role to play. For example, he said sports channels, more than the government or sports bodies, had helped encourage young people to take to sports in a big way and win laurels for the country.

Agriculture Minister Radha Mohan Singh informed that a special cell had been set up in his Ministry to coordinate amongst agricultural universities and scientists on the one hand and with the channel on the other. He said, “India is a country of farmers and therefore it is important for them to know how they can help the yield through modern methods.”

I&B’s Rajyavardhan Rathore said that the occasion and venue itself were reminiscent of the need for cohesion. “Program kisan ka, bhavan vigyan ka,” he said referring to Vigyan Bhavan where the event took place.

He noted that this was first programme taking place on the commencement of the second year of the National Democratic Alliance Government.

Rathore said that the channel, which will be available in all languages, will not only take the scientist to the farmer, but will also make sure of the need for entertaining the farmer.

Prasar Bharati Board chairmam Surya Pralash clarified that the channel was primarily in Hindi but all important programmes will be dubbed in different languages and shown in the respective parts of the country.

He noted, “As far as I know, India is the first country to have a television channel devoted to farmers and agriculture.”

Referring to the role of Prasar Bharati as a public service broadcaster, he said that the Information and Broadcasting Ministry would remain answerable to the people as long as public money was being put into the channel. He admitted calling the broadcaster autonomous and yet answerable to the Ministry was akin to a ‘tight rope walk.’ 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/sab-tv-dil.jpg?itok=7R5sqUHH
GEC leaders retain respective positions with drop in ratings

Viewership ratings in GEC seemed to seeing a slow yet continuous drop week after week. Although all the leaders in the respective genres retained their positions, they witnessed a further drop in the ratings as compared to previous BARC week. Ditto was the case with other GEC channels in urban as...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/irra.jpg?itok=A9udQGl9
IRAA nominations date extended to 10 May, regional categories

The Indian Recording Arts Academy (IRAA) awards today announced that the 2017 entry deadline for submitting nominations has been extended to 10 May, 2017. Spearheaded by IRAA Director Pramod Chandorkar, the nominations will be screened by an 11 member Jury comprising the best in the Music...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Untitled-1_1.jpg?itok=GAxeLaDX
Tomorrow’s bigwigs in 'India Inc 2.0' on ET Now

MUMBAI: ET NOW, India’s leading English Business News channel, is launching a brand new series India Inc 2.0. Tune in to ET Now beginning 29 April to watch 'India Inc 2.0' every Saturday at 1230pm & 1030pm, and Sun 8pm This series features some of the most dynamic corporate leaders of tomorrow...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Colors%20Bangla.jpg?itok=TDv9xoge
Colors Bangla plans three shows in May – Mahaprabhu, Roopkatha & Jhumur

MUMBAI: Summers in Kolkata is about to get cooler, as Colors Bangla is all set to rejuvenate your evenings, with a line-up of refreshing content. Starting May 1st, be prepared for some power-packed entertainment with the launch of 3 new shows on Colors Bangla, Mahaprabhu Sree Chaitanya on May 1 at...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/ESPN-Story.jpg?itok=S0eyHPDi
ESPN viewership plummets, rising costs result in mass lay-off

MUMBAI: Trimming around 10 per cent of writers and on-air talent, plans to lay off around 100 ESPN employees is under way, including Len Elmore, Trent Dilfer and Danny Kanell, former athletes who worked as broadcasters -- the aim being switching to a digital strategy. While longtime NFL reporter...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/zee.jpg?itok=dfVquBL8
ZEEL takes Bollywood movie channel to Latam

Setting a new landmark, leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL) has announced its expansion into Latin America with the launch of its Spanish-language Bollywood movie channel, Zee Mundo in Mexico and Ecuador. With this, ZEE becomes the first-ever Indian...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/discovery.jpg?itok=nmaneghf
Discovery Asia partners VS Media & Tabilabo

Discovery Networks Asia Pacific has announced two new partnerships across Asia, with VS Media – a top MultiChannel Network (MCN) that super-serves digital natives in Greater China with more than 120 million subscribers and 320 million video views a month, and Tabilabo – one of the leading and...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/tv%20viewers_0.jpg?itok=oBgv_l_a
Convenience & personalised content prompts 78% India's TV viewers' shift to OTT

MUMBAI: There has been a steep decline over the past year in the percentage of India’s consumers who prefer to view TV shows on TV sets. That percentage dropped 78 per cent, from 47 per cent to 10 per cent. In the United States, the number fell 57 per cent (from 59 per cent to 25 per cent), and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/Arnab-Story.jpg?itok=S_X9Pi2q
Arnab's 'The Newshour' lands Times Now in soup in UK

MUMBAI: United Kingdom broadcast regulator Ofcom has studied several episodes of Times Now’s nightly show ‘The Newshour’ from last summer, which was broadcast during the rising tensions between India and Pakistan over Kashmir.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories