FYI TV18 enters lifestyle genre; Sony Pix rules English movies space

FYI TV18 enters lifestyle genre; Sony Pix rules English movies space

TV18

MUMBAI: FYI TV18 has made an entry in the Top 5 lifestyles channel list due to the exit of Travel XP HD. In the English Entertainment genre, all the channels except Comedy Central witnessed an increase in ratings. According to the week 45 ratings data of Broadcast Audience Research Data (BARC) India, Sony Pix toppled Star Movies thus dominating the English movies space. 

The channels in both, factual entertainment and lifestyle genre observed mixed ratings. The genres continued to be dominated by Discovery and Living Foodz, respectively.

English Entertainment  
Comedy Central with a decrease in the ratings continued at stood the number one position with 378 Impressions (‘000s) as compared to 398 Impressions (‘000s) in week 44. Star World sustained the second spot with 314 Impressions (‘000s) followed by Zee Cafe with 159 Impressions (‘000s) in the third place. The fourth position was secured by AXN with 146 Impressions (‘000s) while FX held the fifth position with 93 Impressions (‘000s). 

English Movies

Sony Pix dominated the space with 2979 Impressions (‘000s) followed by Star Movies at the number two position with 2943 Impressions (‘000s). Movies Now stood at the third position with 2770 Impressions (‘000s). HBO with 1516 Impressions (‘000s) and Zee Studio with 1229 Impressions (‘000s) took the number four and five position respectively.

Infotainment 

Discovery channel continued to dominate the space with a hike in ratings from 4769 Impressions (‘000s) in  week 44 as to 5027 Impressions (‘000s) this week.  History TV 18 sustained at the second spot with 4917 Impressions (‘000s). Animal Planet with 2855 Impressions (‘000s) and National Geographic channel with 2567 Impressions (‘000s) took the third and fourth position respectively. Nat Geo Wild stood at the fifth position with 2533 Impressions (‘000s).

Lifestyle 

Living Foodz with increased ratings continued at the number one position with 1656 Impressions (‘000s) as compared to 1333 Impressions (‘000s) last week. Fox Life took  the second berth with 740 Impressions (‘000s) followed by Food Food  with 682 Impressions (‘000s). TLC with 579 Impressions (‘000s) stood at the fourth position. FYI TV18 entered the list at the fifth position with 342 Impressions (‘000s).