Television

Future of Prasar Bharati lies in Freedish, FM Radio and internet radio, says Jawhar Sircar

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/11/13/jawa.jpg?itok=rTSFvVT2

NEW DELHI: Prasar Bharati chief executive officer Jawhar Sircar has said that the pubcaster would have to strengthen its direct-to-home platform Freedish and its FM services if it has to survive.

He announced that Freedish was expected to go up to 112 television channels in the next two to three months but he had made it clear to the government that while most were coming through e-auctions, some popular channels may have to be ‘attracted’ to join Freedish since satellite television was the future. He said he was not opposed to digital terrestrial transmission but advances in technology may make it obsolete.  

He said that when Freedish utilises its full strength, it will give the other DTH operators ‘a run for their money,’ while addressing a function organised by the Broadcast Engineering Society (India) on the occasion of Public Service Broadcasting Day.

Similarly, he said he was conscious that FM was on analogue and may have to be phased out at some stage, but was the best alternative at present since medium wave and short wave were on the way out. That was the intent in his plan to simulcast MW programmes on FM channels. According to Sircar, AIR should direct its resources to strengthen FM broadcasts, particularly as even mobile phones and car radios could catch these signals.

He denied that he was opposed to DRM (Digital Radio Mondiale), but said the present DRM will become obsolete by the time people are able to afford it and a futuristic version of DRM may be in vogue.

He also felt that Internet Radio was the best alternative at present to short wave and asked the engineers to work on this.

The day is marked as Public Service Broadcasting Day as it coincides with the only time that the father of the nation, Mahatma Gandhi, ever visited All India Radio. He had come to the station in Delhi to make a broadcast in 1947 aimed at Hindu refugees from Pakistan then staying in a camp near Kurukshetra.

AIR director general F Sheheryar referred to Prime Minister Narendra Modi’s decision to talk to the people through AIR and to the disaster management that AIR had helped in during the floods in Jammu and Kasmmir or the storm in the Bay of Bengal. In Kashmir, he said people depended either on the Army for help or AIR for information on how to get that help.

He said the clear philosophy of the public service broadcaster was to do more than just entertainment as the private FM channels were doing. A pubcaster gave precedence to public welfare over pecuniary gain.

A pubcaster also helped in development of languages and literature and taking forward classical art, music and dance.

He said AIR had now undertaken a major exercise to record for posterity all the dying forms of folklore and folk music before these vanish.

From six stations in 1947, he said AIR had grown to 414 stations at present. However, there was severe dearth of technical staff.

Speaking earlier, Doordarshan engineering-in-chief N A Khan said terrestrial transmission was necessary for narrow casting.

Meanwhile, he said DD had already begun using 19 of the 64 digital transmitters being set up to strengthen digital terrestrial transmission.

Nobel Peace Prize winner Kailash Satyarthi, who was the chief guest, said that he had depended on AIR when he set up ‘Bachpan Bachao Aandolan’ to reach out to parents who had lost their children or to get information about forcibly kept children.

He also lauded radio for its work when the country was struck by disaster like the floods in J and K and the storm in the Bay of Bengal.

He wanted AIR to work towards democratisation of knowledge. The pubcaster could help the people march from despair to hope and the dissemination of collective construction of information.

While AIR had united India, he wanted it to help create a child-friendly India.

Three former engineers of Prasar Bharati –M C Aggarwal, G S Sarma, and A R Krishnamurthy – were given lifetime achievement awards. BES(I) president O K Sharma and AIR E-in-C Animesh Chakravarty also spoke on the occasion.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/STAR-BHARAT.jpg?itok=KUZdw1Ld
Star Bharat viewership skews to rural India: BARC and Chrome data analyses

BENGALURU: Star India’s free-to-air (FTA) Hindi GEC Star Bharat was launched on 28 August 2017. Star Bharat is the new avatar of Star India’s Life OK that went off air. The channel has been rocking ratings tables since the very first week of launch under its new moniker.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/breaking-point.jpg?itok=o9MrMh_3
Discovery Channel launches 'Breaking Point: Commando School Belgaum'

MUMBAI: Discovery Channel has launched Breaking Point: Commando School Belgaum, a series of 4 episodes which gives the viewers a glimpse of the thirty-five days gruelling course that the officers must undergo to be a part of India’s Elite Commando Force. The series has been produced by Sparkle...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/star-world.jpg?itok=zwedwX5P
Star World lines up Hollywood A-listers' shows starting 25 Sept

Meryl Streep and Al Pacino, around 10 years ago, debuted on television with ‘Angels in America’ and the media went into a frenzy - ‘Is it the Oscars or the Emmys’, tabloids flashed as they walked the Emmys red carpet! Little did we know that a new-age trend was being set!

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Ajay%20singh.jpg?itok=kAtpJZZK
SpiceJet's Ajay Singh may take control of NDTV, latter denies (updated)

MUMBAI: NDTV may change hands as its founders -- Prannoy Roy, Radhika Roy and the promoter firm RRPR Holding -- are facing a CBI probe for allegedly concealing a share transaction. A senior NDTV official, however, told the Hindu that the reports were untrue. Singh, it was earlier reported, will...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/ZEE.jpg?itok=joRzwzAl
Zeel channels continue to rule across genres

BENGALURU: In what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 37 of 2017. Broadcast Audience Research Council of...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Abhishek%20Maheshwari.jpg?itok=bzl-kP5R
Disney pushes brand bindass as it merges with bindass Play, enters OTT space

MUMBAI: It's hardly a week since Disney India rebranded its movie channel UTV Movies, and now the network has consolidated its two channels -- that is bindass and bindass Play. Along with that, in its promise to be omni-present across platforms, bindass will launch an OTT platform for the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/DD_Kashir.jpg?itok=mZBvSFYf
DD Kashir bids: Prime Focus, Beehive, Grasshopper get breather

NEW DELHI: The three agencies which had been shortlisted by Doordarshan to undertake the channel packaging work for its channel DD Kashir can now submit their bid amounts by 29 September 2017.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/kbc.jpg?itok=CMtI933J
Sony Entertainment climbs to second position, Zee Anmol retains lead in two markets

While Zee Anmol retained lead in two markets, KBC-backed Sony Entertainment bagged the second position with high ratings in the urban market. Zee Anmol retained lead in Hindi (U+R) and rural markets, whereas Star Plus led the urban market in week 37 of Broadcast Audience Research Council (BARC)...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Arnab-Story.jpg?itok=_k8ssaP8
English News ratings' slide continues although Republic TV viewership improves slightly

The Arnab Goswami headed Indian English News channel Republic TV has been leading the genre in terms of viewership right from week 19 of 2017, the week the channel was launched.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories