Doordarshan in talks with US co as it plans varsity leagues via PPP

MUMBAI: Doordarshan, inspired by the spectacular success of private broadcasters, is preparing to enter into the sports business with three different sports leagues in basketball, kabaddi and football. 

Sports sponsorship in India grew 19.33 per cent in 2016 to touch Rs 6,400 crore, according to a report titled Sporting Nation in the Making IV, jointly published by GroupM ESP, and SportzPower, a sports business news company.

The pubcaster is already in parleys with a US-based company, Doordarshan D-G Supriya Sahu said. The league, to be unveiled in couple of months, will be played amongst students from the university/college levels across the nation. Non-cricket leagues saw franchise revenue growing 4.97 per cent from Rs 201.2 crore in 2015 to Rs 211.2 crore in 2016.

The main idea is to bolster a public-private partnership (PPP) to lay a platform for the multi-billion dollar university level sports ? beginning with the three sports and later expanded to other sports. The matches will be aired on all Doordarshan channels including DD Sports and will be promoted across the mediums such as radio and outdoor publicity. 

DD Sports, she said, was in the process of reforming the content, and rebranding it to make it relevant for its target audience. Sports leagues are major content differentiators in the genre. 

In 2012, NDTV had ideated similar sports league with a university-level cricket league in partnership with Association of Indian Universities and the ministry of human resource development and BCCI (Board of Cricket Control in India). The league was aimed at encouraging cricket at the university level but didn?t last beyond the first season.

Apart from Indian Premier League, there are at present five major sports leagues played across India -- Indian Super League, Hockey India League, Pro Kabaddi League, Premier Badminton League and International Premier Tennis League. 

Also Read:

58% watched DD English news as per 4-wk average, pubcasters' overhaul under way

Doordarshan D-G Supriya Sahu says studying tie-ups & models as kids channel launch nearing

Latest Reads
Bodhi Tree focusing on three verticals to scale up business

Over the top (OTT) services have given a big boost to production houses in the country  Bodhi Tree Multimedia, started by Mautik Tolia and Sukesh Motwani five years ago, only concentrated on general entertainment programs on TV initially. Following the change in the overall entertainment industry,...

Television Production House Fiction
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
No changes in Kannada, Marathi segments in BARC data week 44

In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments.

Television TV Channels Viewership

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
Zee Anmol back on top of Hindi channels across genres

Zee Entertainment Enterprises Ltd's (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back to second rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 45 of 2018 (Saturday, 3 November 2018 to Friday, 9 November 2018, week under review...

Television TV Channels Viewership
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories