MUMBAI: DD Urdu has infused fresh blood in its programming with a bouquet of new serials and shows that encapsulate the essence of our heritage and culture and feature relevant societal issues, and now they are set to enchant the audience with their creative brilliance. The step has been taken in continuation of the revamp activity that was initiated on 15th January, 2014. The time band of 6:30 pm to 10:00 pm has been scheduled for 40 new commissioned programmes.
The shows will cover different genres to appeal to the different brackets of audience. The channel will showcase serial based on the memorable works of Urdu literary stalwart Saadat Hasan Manto, produced by Mukta Arts. Some of the fictions to be aired are based on classic Urdu literature like, ‘Bagh-o-Bahar’.
The popular genres like thriller, comedy and musical reality shows are also included in this bouquet. DD Urdu has roped in eminent TV personalities as director/producer of the programmes, Sh. Parikshit Sahni is one them for example. A well known name of the music world, Ms. Ila Arun will direct one musical reality show titled ‘Main Khayal Hoon Kisi Aur Ka, Mujhe Sochta Koi Aur Hai’, this one hour reality show is scheduled on every Sunday at 8:00 pm.
Other music shows based on devotion, ghazal and patriotic lyrics are scheduled in morning and evening like ‘Naghma-e-Marifat’, ‘Sada-e-Watan’ and ‘Junoon-e-Ghazal’, etc. will be televised. Four documentary series on science, painting and Urdu poets, two chat shows (one on marginality issues and other on women discourse), one health show, one cookery show, one travel show, one docu-drama named ‘Hindustan Ki Talash’ written by Hon’ble Minister Sh. Salman Khursheed, one literary programme ‘Aaftab-e-Sukhan’, one programme for children titled ‘Nasha Masiha’ are scheduled to give a fresh look to DD Urdu. Other serials like ‘Akhir Kab Tak’, ‘Aangan’, ‘Firangee’ and ‘Chiraagh’ are also to be aired.
Adding more flavour to this feast of entertainment, 3 films are being telecast on Wednesday, Friday and Sunday at 2:00 pm, repeat at 10:00 pm. Some in-house programmes are being aired, like, ‘Guftagoo- Walk the Talk’, ‘Mubahisa’, ‘Yaadon Ke Dareeche Se’, ‘Aina-e-Maazi’ and ‘Mushaira’ etc.
Some in-house programmes on National, Middle East, South Asia, neighbouring countries and international current affairs are also scheduled at 9:30 pm. 10 Urdu news bulletins are also on air.