Television

DD sets up 'War Room' to revitalise programming & revenues

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/02/Untitled-1_4.jpg?itok=AXiFilBU

NEW DELHI: Fazed by stagnant viewership and battling a ?negative perception?, Doordarshan has set up a strategy ?War Room? to look into re-vitalising the pubcaster?s marketing and content acquisition processes with an overall aim to enhance revenues.

The crisis management group, set up under the overall stewardship of DD Director-General Supriya Sahu, is mandated to suggest ways to attract and invite fresh talent for various DD channels in view of depleting manpower, new marketing and programming strategies and shore up the bottomlines via innovative marketing.

Elaborating on the need for a crisis management group, the DG said in an office order: ?Dive deep into the issues that are adversely impacting our performance and devise a strategy to re-position ourselves... (hence) it is proposed to set up a strategy 'War Room' in the office of Director-General.?

According to Sahu, who has taken over the new role at DD few months back after having done a fruitful stint at Ministry of Information and Broadcasting (MIB), the `War Room? will study rules and regulations for in-house production and suggest measures to modify them to  improve programming for DD National and regional channels.

The office order doesn?t mince words when it goes on to add that new programming strategy should look at revamping how programmes and films are acquired for DD channels--- especially for the auction slots --- and suggest credible methods to improve viewership (audience measurement) and enhance revenues. 

In addition, this group is to deliberate on present marketing initiatives of DD, which experts feel are out-dated, and devise new strategies to revitalise it, apart from suggesting innovative ways to pool resources and synergise efforts for maximising DD's impact. 

Sahu has made it clear that since there cannot be a one-shoe-fits-all approach, the `War Room? has to come up with programming and marketing strategies that is specific to each channel like DD National, DD  Kisan, DD  Bharati, DD  India (the international channel), DD Urdu, DD Kashir and DD Sports.

Dwelling on the negative perception relating to the overall functioning of DD, especially content acquisition policies and marketing processes, Sahu said in the office order, ?We need to change this perception. This would happen through a very strategic thinking, planning, implementation & initiation.?

The `War Room? would end its work later this month when it is expected to submit a report on ways to reboot DD, which, hopefully, would also resonate with parent Prasar Bharati?s bosses.

Headed by Deputy Director of Programmes G Sajan, the other members of this group include P.K. Srivastava, PEX, DDK-Raipur; Sandeep Sood, ADP, DDK-Pune; Anurag Darshan, Programme Executive (PEX) DD National; Abhishek Dubey, Advisor DD Sports; Ms. Soma Bose, Consultant, Films Division; Sanjeev Rai, Production Assistant, DD Urdu; Tathagat, Creative Editor, DD Bharati; Karmdeep, Senior Content Manager, DD Sports; Birupakhya Goutom Phukan, Senior Programmer and Arjun  Mehto, Senior Content Manager.

ALSO READ:

Prasar Bharati's monopolistic-era mind-set has to change: CEO Jawhar Sircar

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/nd.jpg?itok=YM-bhHTo
NDTV 24X7 returns to top 5 in BARC week 48

NDTV 24X7 re-entered the top five of the English news genre in week 48 of BARC ratings. Aaj Tak yet again stood on top in all the three genres.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/trivago.jpg?itok=wfbO4AEk
Trivago most advertised in BARC week 48

Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 November 2018 and 30 November 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/kumkum.jpg?itok=pzRg5SSO
Zee Anmol leads GEC urban in BARC week 48

Zee TV climbed to the second position from fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 48 of 2018. Sony Pal and Star Utsav interchanged their second and third positions in the rural market. Star Plus and Zee TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/Sudhanshu-Vats.jpg?itok=GxlmKcXA
Transform by tackling moral dilemmas: Sudhanshu Vats

Media companies can no longer ask ‘if’ changes are happening. They are, there’s no doubt about it. But now it’s a question of how to respond. Addressing the CII Big Picture 2018 in New Delhi, Viacom18 group CEO and MD Sudhanshu Vats spoke on the topic of ‘Changing M&E landscape - from...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/zee.jpg?itok=aoMaGwbx
Zee Telugu Announces World Television Premiere of Shailaja Reddy Alludu starring Naga Chaitanya and Anu Emmanuel

Zee Telugu is here to infuse you with uncontrollable laughter and mind-blowing action with the premier of Super Hit Telugu movie Shailaja Reddy Alludu.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/Prasar-Bharati.jpg?itok=6lZF8ytY
Prasar Bharati CEO on convergence and public b'casting

Prasar Bharati’s CEO Shashi Shekhar Vempati, while dwelling on convergence and its relevance to India’s pubcaster, opined that it was important to understand the changes happening in terms of media consumption and distribution to evolve and plan for the future ahead.  

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/dd.jpg?itok=tB6G59aR
Doordarshan launches new educational channel DD Roshini

Doordarshan has launched a new educational channel DD Roshini as part of Bruhat Bengaluru Mahanagara Palike’s (BBMP) project.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/cii.jpg?itok=baar5LKJ
Media consumption in India growing @9% in last 6 years: CII-BCG report

The Indian media industry, experiencing disruptions, is witnessing an increase in consumption that has been facilitated by proliferation of broadband too and over the last six years has been growing at nine percent.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/ryan.jpg?itok=-dNcF-MA
MTV’s Ryan Mendonca signs with BANG BANG as Director

Armed with over a decade of experience in the world of advertising, Mendonca started his filmmaking career at MTV

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories