NEW DELHI: Rangoli, Doordarshan’s slightly more modern version of the popular song-based Chitrahaar, has become the programme with the highest TVM – four - during the 8.00 am to 9.00 am slot on Sunday.
Most general entertainment channels fail to capitalise on this early morning hour.
DD sources told indiantelevision.com that the main reason was that the choice of songs for this specific programme is made with utmost care and based on the feedback of viewers. The songs included in the programme are mostly old melodious songs, which attracts those who love songs of an earlier era. This makes the channel number one during this time band.
The rating is based on the TAM chart for the week 26 (22 June to 28 June’ 2014) when DD National attracted gross viewership of 4 TVM which was the highest amongst all GECs.
Earlier, DD National had claimed that it was the number one channel amongst all GEC’s in terms of time spent by viewers and the TAM data for week 26 indicates that it topped with 92 minutes TSV as compared to 90 minutes as recorded for Sony.