Television

DD Kisan viewership is 7.2m a month, received Rs 800m govt funds for 17-18

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/04/08/dd-kisan.jpg?itok=eHAwFHDS

NEW DELHI: A sum of Rs 1.2225 billion was released from 2014-15 to 2016-17 to Prasar Bharati by the information and broadcasting ministry for Dordarshan Kisan Channel.

The total fund allocated for 2017-18 is Rs 800 million, the minister of state for information and broadcasting Rajyavardhan Rathore has told the Parliament.

Fund allocated to DD Kisan are:

2014-15

2015-16

2016-17

260 million.

262.5 million.

700 million.

The annual operating cost incurred by the channel in the year 2014-15 is Rs.231.1  million. .

DD Kisan was launched in May, 2015. The source of revenue is commercial advertisements aired during the programme. The revenue earned by DD Kisan other than government funding, since its launch from May, 2015 is:

Period

Revenue

    April, 2015 to March 2016

Rs 14 million

    April, 2016 to February 2017

Rs 19 million

In reply to another question, he said DD Kisan has introduced two daily News Bulletins at 1:30 pm and at 07:00 pm.

The channel continuously receives feedback from its viewers. There is a daily one hour live interactive programme “Hello Kisan”. The farmers can call on the toll free line to ask questions to experts or give their opinion. The channel takes their reactions for improvising the content.

A number of field based shows and programmes are also planned. There is a direct communication at grass root level with the channels’ representatives. The social media links such as web, Facebook and Twitter are also prominently displayed on the channel so that viewers can give their suggestions. Feedback/suggestions, as available, are regularly analysed for improving the programmes and content on the Kisan Channel.

These programmes are produced continuously depending upon the requirement of the channel. There is no proposal at present to translate the programme in other regional languages.

Answering another question, he said Doordarshan telecasts agriculture programmes through its network on National Channels as well as other DD regional channels.

DD Kisan is available throughout the country. As a new initiative, a daily programme titled “Uttar Purvi Rajyon Se” has been scheduled which contains programmes from North Eastern states in their respective languages.

Viewership of DD Kisan channel according to data received from Broadcast Audience Research Council is an average 7.2 million per month.

: :

Average Monthly Viewership (in million)

       Market: All India

Month

DD Kisan

January      2016

8.8

February     2016

15.3

March         2016

7.3

April            2016

6.7

May             2016

4.3

June            2016

4.5

July             2016

5.6

August        2016

6.4

September  2016

7.1

October       2016

8.2

November   2016

5.5

December   2016

5.8

January       2017

7.3

February     2017

7.3

Average

7.2

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/bajaj.jpg?itok=z_mfKL62
Discovery bags nine sponsors for Battle Ops

Battle Ops, Discovery Communications India’s (DCIN) integrated television and digital offering, has received a resounding response from the advertiser community. The show, which will premiere on Discovery Channel and Veer on 26th January, has already sold out with nine sponsors on board.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/madhvan_0.jpg?itok=GrROQRmt
Splash and assemblage entertainment begin production on norm of the north sequel

Assemblage Entertainment, the feature-film focused CGI animation studio has begun production on the sequel of 2016 theatrical feature film Norm of the North, along with Splash Entertainment, Lionsgate and Dream Factory In many first-of-its times, it is unprecedented that an independent animated...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/vijendra_0.jpg?itok=ZPuHFHFV
Vijendra Singh, Indian Boxing Champion associates with Pokerbaazi

PokerBaazi.com, one of India’s pioneer online poker platforms has signed Vijender Singh as its new brand ambassador. Prior to roping in Indian professional boxer, Indian film star, actor, and model, Sunny Leone was the face of the brand. By roping in boxing champion Vijeder Singh as its brand...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/bff.jpg?itok=W52X-fZ5
COLORS INFINITY serves an intoxicating concoction of bollywood Besties, Gossip, Games

Make Saturday nights your date night with some of your favorite Bollywood best-friends, as COLORS INFINITY brings to you the latest season of the popular homegrown chat show Jeep presents BFFs with Vogue powered by Motorola and beauty partner Nykaa.com, starting Saturday January 20, 2018 at 8pm on...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/indian.jpg?itok=6zQ-0BOt
Experience first-hand India's historic Military Operation in a gripping new documentary

On 18 September 2016, four Jaish-e-Mohammad terrorists attacked an Indian Army Garrison in the town of Uri, Jammu and Kashmir. 19 Indian soldiers were martyred in the Fidayeen attack. Eleven days later

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/trophy.jpg?itok=khbRFiK2
578 players to go under the hammer for IPL auction

The much-anticipated VIVO IPL 2018 player auction list is out with 578 players up for grabs. This big pool of cricketers, which comprises 360 Indians, will go under the hammer in Bengaluru on 27 and 28 January, 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/BARC%20India-Image_1.jpg?itok=VW_FNs3c
BARC panel tampering: first arrests made

The Cyber Crime Police in Bengaluru, acting on a complaint filed by the Broadcast Research Council of India (BARC), has arrested five people allegedly for trying to tamper with the television viewership data generated and reported by BARC every week.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/ferzad.jpg?itok=VswwXfNe
Cautious investments serve MTV Beats well

MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories