DD Kisan viewership is 7.2m a month, received Rs 800m govt funds for 17-18

NEW DELHI: A sum of Rs 1.2225 billion was released from 2014-15 to 2016-17 to Prasar Bharati by the information and broadcasting ministry for Dordarshan Kisan Channel.

The total fund allocated for 2017-18 is Rs 800 million, the minister of state for information and broadcasting Rajyavardhan Rathore has told the Parliament.

Fund allocated to DD Kisan are:




260 million.

262.5 million.

700 million.

The annual operating cost incurred by the channel in the year 2014-15 is Rs.231.1  million. .

DD Kisan was launched in May, 2015. The source of revenue is commercial advertisements aired during the programme. The revenue earned by DD Kisan other than government funding, since its launch from May, 2015 is:



    April, 2015 to March 2016

Rs 14 million

    April, 2016 to February 2017

Rs 19 million

In reply to another question, he said DD Kisan has introduced two daily News Bulletins at 1:30 pm and at 07:00 pm.

The channel continuously receives feedback from its viewers. There is a daily one hour live interactive programme “Hello Kisan”. The farmers can call on the toll free line to ask questions to experts or give their opinion. The channel takes their reactions for improvising the content.

A number of field based shows and programmes are also planned. There is a direct communication at grass root level with the channels’ representatives. The social media links such as web, Facebook and Twitter are also prominently displayed on the channel so that viewers can give their suggestions. Feedback/suggestions, as available, are regularly analysed for improving the programmes and content on the Kisan Channel.

These programmes are produced continuously depending upon the requirement of the channel. There is no proposal at present to translate the programme in other regional languages.

Answering another question, he said Doordarshan telecasts agriculture programmes through its network on National Channels as well as other DD regional channels.

DD Kisan is available throughout the country. As a new initiative, a daily programme titled “Uttar Purvi Rajyon Se” has been scheduled which contains programmes from North Eastern states in their respective languages.

Viewership of DD Kisan channel according to data received from Broadcast Audience Research Council is an average 7.2 million per month.

: :

Average Monthly Viewership (in million)

       Market: All India


DD Kisan

January      2016


February     2016


March         2016


April            2016


May             2016


June            2016


July             2016


August        2016


September  2016


October       2016


November   2016


December   2016


January       2017


February     2017




Latest Reads
No changes in Marathi, Telugu segments in BARC data week 2

In the Bengali market, Jalsha Movies and Aakash Aath interchanged their fourth and fifth positions in BARC data week 2. Bhojpuri Cinema and Big Ganga swapped their first and second position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada...

Television TV Channels Viewership
Dettol topples Trivago from top spot in BARC week 2 of 2019

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019.

Television TV Channels Viewership
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories