Television

DD invites programmes for proposed rural-based Kisan Channel

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NEW DELHI: Noting that the proposed Doordarshan Kisan is a dedicated channel for the farmers to give them information targeted to address the wholesome edutainment needs of a farmer to adopt and adapt to modern scenario, the national broadcaster has invited proposals for programmes under the Self Financing Commissioned Scheme.



 

DD says that the content expected for DD Kisan will primarily address the developmental needs of the farmer addressing ‘Core Agriculture’, ‘Critical Support’ and ‘Essential Ancillary’ areas, keeping in mind the varied agro-economic zones, climatic areas, different crops and the need to address the target audience spread across various states but will have to be entertaining and engaging.



 

The content on DD Kisan will be in Hindi with regional dubbing.



 

The genres for which it has invited proposals are: documentaries/features (field based); magazines/docu dramas (field based); cookery shows/biographies; daily soap/fiction serials/family serials/thrillers; film song based programmes; reality shows/game shows; and mandi bhav/bazar bhav/agro based bulletins.



 

In addition, DD Kisan will have a new segment for iconic characters plus content packaging where animated characters will convey the agricultural themes and desired messaging. It is expected that the participants under this category will also provide layouts of the channel’s packaging.



 

It will also have a segment for edited feature films where the entire film is expected to be capsuled with anchor based presentation for 60 minutes.



 

In the ‘bazar bhav’/mandi bhav’ segments, updates from the mandis including the template will be required to be provided, which would be required to give the core audiences suitable direction and help in the agricultural productive activity.



 

To begin with, each producer has to send in the synopsis of 26 episodes but this may be extended if necessary.



 

Under the scheme of self financed commissioning, the producer will produce the programme at his own risk and cost and on the selection of the programme, Doordarshan will market it, telecast the same and pay the producer for his services after a specified period of time.



 

Self financed commissioning of programmes through outside producers could be done for DD’s national channels, regional language channels, state networks, regional and local services.



 

DD shall, at its discretion and in accordance with its programme requirements, select producers suo moto for production of programmes. DD may also consider proposals submitted by producers on their own.



 

The proposals are to be submitted in complete accordance with the guidelines of SFC programmes for DD Kisan which have been placed on the website of Doordarshan - www.ddindia.gov.in

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