Television

DD India to reposition as English channel; digital platform to launch before elections

Prasar Bharati’s news service will cater to a global audience.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/23/Shashi%20Shekhar%20Vempati.jpg?itok=9Q60VsTJ

MUMBAI: Even as all the private media houses are gearing up for the general election, public broadcasters Doordarshan and All India Radio (AIR) are not lagging in their attempts to make hay out of the most lucrative season for news channels.

According to ThePrint, DD India will be revamped and positioned as an English news channel for the global audience soon while AIR is planning to launch a 24×7 news stream in the next few weeks. Apart from this, Prasar Bharati News Service, a 24×7 digital platform for the global audience, is also set to begin in the next few weeks which is conceptualised along the lines of BBC and CNN in 2017 by a panel headed by Prasar Bharati chairman A Surya Prakash.

The digital platform will broadcast international news to a global audience to counter anti-India narratives in the foreign media. According to reports, the platform will be an app-based interface that will offer services in multiple languages and publish news in the form of text, video, podcast and alerts.

About the content, Vempati said, “The contents on these channels will be guided by the Prasar Bharati Act, which lays out quite clearly the mandate of the public service broadcaster.”

The plan for the new 24X7 AIR stream is to broadcast news bulletins primarily in English and Hindi which will go live in the next few weeks.

“AIR did not have any such channel. News bulletins were broadcast sporadically in gaps across the AIR network,” Prasar Bharati CEO Shashi Shekhar Vempati told ThePrint.

A 24×7 stream, officials said, will help expand the reach of AIR news significantly, running parallel to AIR’s recent decision to share its unaltered news feed with private FM channels as a pilot project.

FM radio channels are currently not allowed to produce and broadcast their own news bulletins, so the move will help the wider dissemination of AIR news since nearly 235 private radio stations across India have already registered with Prasar Bharati to source AIR news content.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/big.jpg?itok=k7-mTi1Q
Big Synergy appoints Simmi Karna to produce fiction series for OTT, TV

Anil D Ambani-owned Reliance Entertainment's Big Synergy, a content creation and production company, is powering its fiction content team and has appointed Simmi Karna to produce fiction series for OTT and broadcasters.

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/kc.jpg?itok=6xwLc11l
An afternoon of Food, Family and Fun - COLORS’ presents ‘Kitchen Champion’

A culinary experience like no other, COLORS is here to take viewers on a flavourful journey through its newest offering in the afternoon slot, ‘Kitchen Champion.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/krishna.jpg?itok=puHo88-e
&TV’s Paramavatar Shri Krishna stands tall at Kumbh Mela 2019

Celebrating the spirit of the Hindu legends and the holy river of the Ganges, the ongoing Ardh Kumbh at Prayagraj is seeing over millions of pilgrims currently.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/ipl.jpg?itok=67yPOP-U
GEC, regional channels' viewership to dip further this year due to IPL, Elections

This summer, India is set to witness two major events, the Indian Premier League (IPL) and the much awaited General Elections, clash for votes and viewership. For the broadcast industry, those with general entertainment channels (GECs) are likely to see even further dip in eyeballs because of this.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/dsport.jpg?itok=cVe7auOu
DSPORT to telecast Afghanistan vs Ireland ICC cricket series in India

DSPORT, a premium sports channel of Discovery Communications, will broadcast LIVE the upcoming Afghanistan - Ireland ICC cricket series.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/news18.jpg?itok=7EVGa18m
News18 Network announces 2nd edition of rising india summit

With the theme ‘Beyond Politics: Defining National Priorities’, News18, India’s largest news network, is coming up with the second edition of its marquee thought-leadership initiative-News18 Rising India Summit 2019.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/mtv.jpg?itok=yqyPURDA
MTV captivates Roadies’ fans with a thrilling stunt on a billboard

India’s No.1 Youth Brand, MTV continues to be the frontrunner in the category and has upped the ante with India’s first ever stunt on a billboard which was created on Saturday, 9th February.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/sony-pix.jpg?itok=vk827L_1
Sony PIX brings to you ‘Hollywood’s Finest’ - the ultimate countdown to Oscars 2019

Ninety-one years of recognising and applauding the best of talent in the movie business, Oscars is the most looked forward to event in Hollywood.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/spn.jpg?itok=0NSole9x
The SPN National Inclusion Cup 2019 A CSR initiative of Sony Pictures Networks India

Sony Pictures Networks India (SPN), with a view to shape the future of the less privileged youth of the country, has associated with Slum Soccer to sponsor the ‘SPN National Inclusion Cup 2019’ for the third time in a row.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories