DD Free Dish woos regional channels with special reserve price of Rs 2 crore in 26th e-auction

MUMBAI: With Doordarshan’s free to air (FTA) direct to home (DTH) service DD Free Dish expected to acquire the capacity to carry more channels, the pubcaster has made a conscious effort to attract regional television channels.

For the very first time, DD has reserved regional language DTH slot to attract regional channels to its bouquet and has fixed a lower reserve of Rs 2 crore even as the price for the other channels remains Rs 4.3 crore in its 26th e-auction, which is scheduled to take place on 15 February.

The Online e-auction will be held for filling up of slot reserved for regional language channels and the general slots for DD Free Dish. This has been done considering the tremendous reach of DD Free Dish in semi-urban and rural areas all over the country.

The reserved slot for regional language channel includes only non-Hindi channels (news or non-news). Bhojpuri channels and Hindi regional channels have been kept as part of the general slots.

The participation amount (EMD) of reserved slot for regional language channel is Rs 50 lakh. Incremental amount will be Rs 5 lakh for reserved slot and every e-auction will be of 15 minutes duration as in previous auctions.

The participation amount (EMD) of general DTH slot is Rs 1.5 crore and incremental amount of general DTH slot will be Rs 10 lakh.

The non-refundable processing fee will be Rs 10,000 for reserved regional language DTH slot and general DTH slot.

Currently, DD Free Dish has 64 channels including its own channels, and Lok Sabha and Rajya Sabha TV. But with acquisition of its new technology by the end of next month, it hopes to have a capacity of carrying 112 TV channels.

The successful regional language channels are required to deposit Rs 50 lakh (first instalment) of reserve price within one month from the placement of the TV channel on DD Free Dish along with service tax at 14.5 per cent on the total bid amount. The second instalment amounting to Rs 50 lakh has to be deposited by the successful channel in the second month from the placement of the channel. 

The successful general DTH channel is required to deposit Rs 1.10 crore within one month from the placement of the channel on DD Free Dish along with service tax at 14.5 per cent on the total bid amount. The second instalment of Rs. 1.10 crore has to be deposited by the successful channel in the second month from the placement of the channel.

The balance bid amount for both the regional language and general DTH channels should be deposited on or before six months from the placement of the channel on Free Dish platform failing which the deposited amount will be forfeited and channel will be discontinued from the platform after serving 21 days discontinuation notice.

Latest Reads
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories