Television

Yonex renews sponsorship deal with BAI for Rs 100 cr

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/05/10/yonex.jpg?itok=aLcWOdT4

MUMBAI: The country’s growing craze for sports is also witnessing a phenomenal interest in a sport like badminton. The Badminton Association of India (BAI) has created history by becoming the first National Sports Federation for an Olympic discipline to enter into a Rs 100 crore sponsorship deal by renewing its existing equipment and apparel partner association with Yonex Sunrise Sport for the next four years. Each year costs Rs 25 crore.

The BAI invited bids for equipment, accessories and apparel partnership for the period between 2018 and 2022 on 11 April 2018. In an interaction with Indiantelevision.com, Yonex Sunrise Sport country manager Vikram Dhar said, “We are very happy to extend the deal with BAI since we’ve had a long association. We have always been part of the development of badminton in India. The previous deal for four years was for approximately Rs 50 crore. We also have tie-ups all across India with various academies, state associations and players. We feel that the growth in sports market and the badminton will enhance the game's development in the country.”

Yonex will exclusively endorse all items like racquets, clothing, accessories, badminton court mats, strings and all other sponsors products related to the game of badminton as the exclusive ‘official equipment of BAI and the Indian national badminton team’.

The BAI had invited bids for sponsorship of badminton sports in India. The submission of bid documents date was extended to 30 April 2018 from 26 April 2018. Yonex had little competition in its bid to extend the existing sponsorship contract.

Badminton in India has a good future with the potential of players like Saina Nehwal, PV Sindhu, Kidambi Srikanth, P Kashyap, Ashwini Ponnappa and Jwala Gutta to name a few.

In addition to the BAI, Yonex also sponsors three Indian shuttlers at an individual level - PV Sindhu, Saina Nehwal and Kidambi Srikanth.

Also Read :

Mohit Burman willing to look at cricketing leagues globally

DSPORT to telecast Badminton Asia Championships 2018

Rooter launches the latest version of its app- Rooter 3.0; promises to redefine ‘Live Sports Engagement’ with the first-ever Live Fantasy Game for cricket in India

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/star.jpg?itok=Xao8ACOH
Star Movies Kids is the new kid on the block

A few years ago Star India decided to hive off some bits of its repertoire and focus exclusively on its main GEC Star Plus and the emerging sports scenario. Surprisingly, the channel is now taking a new turn by targeting the youngest viewers. As per industry sources, the Uday Shankar-led network is...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/cn.jpg?itok=BRpRY0Oq
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/makarskratni.jpg?itok=GEQT4q5A
Sony Entertainment Television makes Makarsankranti memorable for the commuters of Western Railway

The local trains in Mumbai are known to give a unique glimpse into the lives of Mumbaikars.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/atul.jpg?itok=WTNlgJrH
ZEE announces offer on Zee Family Packs, now at Rs. 39* per month

With the new tariff/pricing regime all set to come into effect from February 01, 2019 ZEE, the No. 1 television network of the country, announces attractive launch offers for its consumers. Zee family packs will be available for Rs. 39* only. This special launch offer has been devised for consumers...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/chopra.jpg?itok=7oVlfmU9
Viacom18 introduces VIACUBS - a day care facility for employees' children

In continuation of its gender inclusive policies such as a 36-weeks maternity leave and flexible work arrangement, Viacom18 today announces the launch of Viacubs – a child day-care service for Viacom18 employees. Viacubs is a part of Viacom18’s WAVE initiative which focusses on safety, wellness,...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/shaurya-mehta.jpg?itok=Kyr3wOqF
Privé Unscripted to offer thought-provoking content from BBC

ZEEL’s premium English movie channel - &PrivéHD - is all set to telecast its new offering from the BBC library- Privé Unscripted. It brings not just movies inspired by real life but life itself showcased in all its raw and unscripted glory. The content from ZEEL’s association with BBC Studios,...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/palia.jpg?itok=N9_9Ii3e
MTV to up its game in 2019 with new format shows

After claiming to have doubled its viewership in 2018, MTV is all set to up its game by launching the eighth season of MTV Unplugged, a singing show, on 26 January, 8 pm onwards. Royal Stag Barrel Select and MTV have collaborated to present the program.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/graph.jpg?itok=xdrIJAzs
Hindi Movies most benefited genre in Chrome DM week 2

With a growth of 0.93 per cent as compared to last week (1), the Hindi movies genre marked the highest opportunity to see (OTS) among all categories in week 2 of Chrome Data Analytics & Media. In the Hindi ovies genre, Rishtey Cineplex gained the highest OTS with 95.1 per cent in HSM excluding...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/volley.jpg?itok=8Qd7RBy4
Pro Volleyball League players present Mumbai team jersey to Sunil Gavaskar

Pro Volleyball League stars Mohan Ukkrapandian from Kochi Blue Spikets (L) and Ranjit Singh from Ahmedabad Defenders (R) present the official UMumba jersey to Mumbaikar and cricketing legend, Sunil Gavaskar, who is a panellist on Sony Pictures Networks India’s live studio show, Extraaa Innings.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories