Television

Vivo dials into IPL's title sponsorship as Pepsi fizzles out; BCCI meeting underway

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/18/ipl_logo_0_1.jpg?itok=b5x0RKNT

NEW DELHI: The controversy ridden Indian Premier League (IPL) has got its third official sponsor in less than nine seasons of the tournament, with Chinese smartphone maker Vivo replacing PepsiCo as the next sponsor for two years.

 

PepsiCo, which had replaced DLF as the title sponsor of the IPL, has gone global quoting Pepsi chairman Indra Nooyi saying that the company will only associate with ethical and clean sporting properties.

 

Confirming the new sponsorship deal with Vivo to Indiantelevision.com, a source close to the development said that the terms and conditions will remain the same as with PepsiCo.

At the time of filing this report, IPL chairman Rajeev Shukla was not available for comment as it is understood he is attending a meeting of the Board of Control for Cricket in India (BCCI), which is currently underway in Mumbai. 

 

The source said Vivo is trying to establish its presence in the Indian market and will leverage the IPL platform for the same.

PepsiCo had become title sponsor of the IPL in 2013 after they bid Rs 396.8 crore for five seasons until 2017. 

Earlier this month, the cola giant had informed IPL COO Sundar Raman about the decision to withdraw.

Shukla had earlier said the Pepsi pullout will have no bearing on the tournament as they were already in talks with other sponsors. Shukla had clarified that PepsiCo had been a good partner, had made certain points and the issue would be resolved amicably. 



Sources indicated that PepsiCo will continue to be associated with the IPL as beverage partner with independent IPL teams.

Prior to Pepsi, DLF had paid Rs 200 crore to become title sponsors of the tournament since its inception in 2008 till 2012.

 

It is learnt that PepsiCo was disturbed at allegations of corruption as well as arrests of players and officials on charges of betting during its sponsorship term.

 

These included Gurunath Meiyappan, then team official of Chennai Super Kings (CSK) team, and Raj Kundra, then co-owner of Rajasthan Royals (RR), who had been given a clean chit by a commission appointed by then BCCI chief N Srinivasan. 

 

After losing the case in the Bombay High Court, BCCI went to the Supreme Court, which in July appointed the Justice RM Lodha panel after which with CSK and RR teams were banned from the tournament for two years with Meiyappan and Kundra being banned for life.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/vivo.jpg?itok=MM5gP1LU
Enjoy Super Sundays on Star Gold with “The Khelkars” this VIVO IPL

Every Sunday, engaging all members of the family through the lens of a comic household discussion, TV stars Sandeep Anand and Sucheta Khanna, along with little young superstars Vishesh Bansal, Gauransh Sharma and Divyansh Dwivedi will entertain viewers with an exclusive feed – Super Funday.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/dsporty.jpg?itok=-EZyD46H
Watch top Indian & International golfers in action LIVE on DSPORT at the Hero Indian Open 2019

DSPORT, a premium sports channel of Discovery Communications, will broadcast LIVE, the Hero Indian Open 2019 in India.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/firstpost.jpg?itok=W3HPT4Lb
Firstpost print launches campaign trails, a unique campaign that enables readers to cover elections as reporters

Firstpost print, the weekly newspaper recently launched by Network18, has announced a unique campaign – FP Campaign Trails.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/shemaroo.jpg?itok=X2yUl-SC
Shemaroo Entertainment’s yedaz collaborates with imagica

Shemaroo Entertainment’s licensing and merchandising brand, Yedaz – Bollywood Madness, has associated with India’s favourite theme park, Imagica.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/barc.jpg?itok=I1JaaH4M
BARC India integrates TV and OOH measurement

Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting this year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/shashi-shekhar-vempati.jpg?itok=mqEowFaO
Prasar Bharati survey to gauge demand for sporting events coverage soon

Prasar Bharati CEO Shashi Shekhar Vempati has revealed that a survey will soon be conducted to assess the demand for sports coverage on the public broadcaster’s platforms like Doordarshan (DD) and All India Radio (AIR). Vempati, however, pointed out that sports coverage by a public broadcaster is...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/zee.jpg?itok=kICyfwVs
Zee Telugu to launch new fiction show 'Akka Chellellu'

Zee Telugu is all set to launch a new fiction show, Akka Chellellu. The show is slated to commence from 25 March, on Zee Telugu and Zee Telugu HD during the 5.30-6 pm time slot.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/lfff.jpg?itok=hna4q0R9
LF launches new show 'Dakshin Diaries'

Lifestyle channel LF has launched a new show Dakshin Diaries which includes avenues that are familiar but when explored reveals a curated mix of culture, cuisine, travel, music, and faith.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/cricket.jpg?itok=vWpbjm7g
India News curates special programming for IPL 2019

As the cricket fever is rising up with 2019 Indian Premiere League (IPL) season 12, beginning from 23rd March, India News, one of India’s leading Hindi news channel curates special programming lineup for the IPL series under the umbrella branding of Jhamajham Cricket, the special cricket show...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories