Television

Virat Kohli drives Star Sports 3 to no. 1 spot, fourth test rules ratings

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MUMBAI: When the Indian superstar Virat Kohli was hitting his third double-century for India, he was setting a weekly record off the pitch too. The Test captain helped Star Network in television viewership, replacing Ten 1 as the most viewed channel in Week 49.

For Week 50 of 2016 (10 December to 16 December), Star Sports 3 became the most watched channel in all-India BARC data which takes both the rural and urban market into consideration.

Star Sports 3 got 188045 impressions, about 60,000 more than the second place Star Sports 1, which broadcast the India-England Test series with English commentary and got 124335 impressions. Last week’s pace-setter Ten 1 has fallen to the third spot, garnering just 64287 impressions. Star Sports 2 and Ten 2 finish the list with 26133 and 12322 impressions, respectively.

In the programmes’ bracket, the fourth test swept off the sports' ratings chart. Star Sports 3 took the first three spots, with a total of 11251 Impressions. The last two spots have been taken by Star Sports 1, which got a total of 5333 Impressions. This comes as a little wake-up call for Sony Network’s Ten, which ruled the roost last week with Ten 1 being the No. 1 channel and WWE TLC leading the programme’s list.

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