Television

US sports market to grow at 4% to touch $73.5 billion in 2019: PwC

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/21/pwc.jpg?itok=YqJeGme-

MUMBAI: Even as India's sports industry is on a growth path with broadcasters like Star India, Multi Screen Media and others promoting games like kabbadi, football, wrestling et al, the sports industry in North America has been one of the biggest revenue generators as a business. With North America’s sports market revenue crossing $60 billion in 2015, everyone from broadcasters, sports agencies and sponsors want a slice of the pie.

So, what does the future hold for the sports industry in North America? How much more value will sports create? And will demand meet a sufficient supply? Let’s have a look. 

According to a PricewaterhouseCooper (PwC) report titled ‘At the Gate and Beyond: An Outlook for sports Market in North America through 2019,’ the sports market in North America will grow at a compound annual rate of four per cent across four segments analysed, from $60.5 billion in 2014 to touch $73.5 billion in 2019. 

This year’s edition of report revitalises five-year revenue forecasts through 2019 with four key segment of the North American sports market namely gate revenues, media rights, sponsorship, and merchandising.   

Gate revenues are primary market ticket sales for live sports events. The adoption of dynamic pricing for single game tickets has changed. With an increase on media rights revenue over gate revenue, it will make selling broadcast rights more important than selling tickets for the live events and making media rights the biggest contributor to gross sports revenue. 

Local TV rights in Major League Baseball (MLB), National Basketball Federation (NBA) and National Hockey League (NHL) will likely contribute to the overall sector growth with more than 35 per cent of current deals set to expire over the next five years, albeit on a smaller scale than the national rights deals entered by the major pro leagues, athletic conferences and other sanctioning bodies that are predominately driving industry-wide growth. 

As far as gate revenues are concerned, leagues will have to find ways to bring in the crowds to stadiums. To maintain gate revenues, leagues are coming up with different innovations like rewards, fan (loyalty) rewards program and point systems. And in areas where past generations of rewards programs failed, new innovations will allow clubs to more efficiently track fan activities, understand fan preferences, and disseminate benefits to fans. 

There will be many hurdles for sports leagues in terms of media ratings, as the popularity of live sports is in demand. There would be an increase in budgets of various sports cable networks for live programming for the viewers, battle over subscriber fees and bidding wars over desirable content. The rise in the compound rate is derived from subscriber base and as long as it stays strong, there might be an increase in the compound annual rate and vice versa. While media rights are projected to become the industry’s largest segment by 2018, its pace of growth is expected to slow towards the end of the five-year period. 

As per the report, even with strong segment fundamentals, such as long term deals, higher renewal rates, and enhanced inventory yields, sponsorship is expected to be surpassed in size by media rights in 2015. The net effect of new inventory will depend on future economic conditions and the industry’s ability to expand sponsor rosters, while maintaining value proposition to existing partners. Approximately 40 per cent of major pro league teams are currently either without a deal or with existing deals set to expire in the next five years. 

The report also suggests notable measures, which pro leagues should consider such as to expand retail shops and improve sale results of their representative merchandise, which are in-house operations of the retail business. Another measure would include positioning of official team store locations outside the stadium, arena or ballpark. 

PwC also advised, “As consumer and advertisers continue to migrate toward internet-connected devices and second-screen activity, it is more likely the traditional pay-TV model will have transformed (e.g. smaller channel packages, reduced rates) by the next deal cycle of major sports property rights. As a result, the next deal cycle, currently outside the outlook period, is unlikely to realize the same rights-fee premiums as were applied during the current cycle as cable providers sought to secure ports content in support of the overall pay-TV package model.” 

The cyclic nature of sports is a reflection of more stadiums being built, more television contracts being signed and advertising taking a major role in globalization of sports. It shows significance growth prospects for the future.

With Indian broadcasters, sports enthusiasts and aspiring entrepreneurs now waking up to the potential of the sports telecast and marketing business, a few lessons could be learnt from the west in order to extract the maximum from the various sports that are played in India.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/rescue.jpg?itok=Eb-MYe92
Discovery chronicles the harrowing story and extraordinary rescue of the thai soccer team that is captivating the world in Operation thai cave rescue

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/smurf.jpg?itok=OSPCDkdg
Zee Cinema to air the animated movie Smurfs - The Lost Village on Saturday, 21st July at 12pm

If you’ve watched The Smurfs and The Smurfs 2, you’re probably aware of the tiny blue creatures with white clothes and droopy hats living out their lives in blissful coexistence.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/tlc.jpg?itok=z2Et6wll
TLC to premiere Curvy Bride Boutique for plus size brides

TLC, India’s go to lifestyle channel, is all set to premiere the most popular and talked about UK based show Curvy Bride Boutique from 16th July at 10 PM.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/lallan.jpg?itok=FMCuiPWF
India’s leading New Age News Brand TheLallantop.com set to take Television by storm

New-age digital brand TheLallantop.com is about to take the television screens by storm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/fifa.jpg?itok=yb4fcOy_
FIFA legal action against BeoutQ for WC piracy

MUMBAI: FIFA will be taking legal action against Saudi Arabia-based BeoutQ, a pirated TV service operating in the Middle East and North Africa (MENA), which continues its illegal piracy of 2018 FIFA World Cup broadcasts, according to an official statement, carried by the Saudi Press Agency (SPA)....

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/colors.jpg?itok=JUMddc-O
Viacom18 launches Colors Tamil HD in Singapore on Star Hub

After entering the Tamil GEC market, Viacom18, one of India’s largest entertainment conglomerates, has launched Colors Tamil HD on Star Hub, (channel no. 132) in Singapore.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/aparna.jpg?itok=4ouWUw2X
Zee Café, BBC Worldwide launch second season of premium British dramas

Zee Cafe has partnered with BBC Worldwide to once again entertain Indian audiences with premium British dramas.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/zee_0.jpg?itok=_b67Pd0P
Zee Tamil’s Sembaruthi completes 200 episodes!

Leading Tamil General Entertainment Channel (GEC) – Zee Tamil has been at the forefront of quality content across genres that caters to the diverse entertainment needs of Tamil audiences across the world.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/zee.jpg?itok=m6J6HJ9Z
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday! From the Abhinetri-famed director A L Vijay, Kanam is a supernatural tale which blends elements of revenge and horror to give the audiences a spine-chilling experience. The film...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories