Television

Upcoming leagues have helped unleash potential for Sports Business: FICCI report

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/11/15/FICCI-sports-report-logo.jpg?itok=EJHxSuIG

MUMBAI: While a number of sports leagues have been launched in India recently, the sports industry is still in its infancy stage which can be exploited not only by commercially viable large leagues but also other businesses of sports like events, academies, elite and other coaching institutes, niche sports science backup services and so on according to FICCI?s recent report on the sports business titled - Business of Sports Aiming Higher Reaching Further. The main purpose according to the body for coming up with report was to look briefly at the sports industry and make some predictions in the upcoming decade.

According to FICCI president Sidharth Birla, the business of sports worldwide has not just been restricted to the playing of sports but it now encompasses a variety of firms covering a wide spectrum of domains. 

?Although it is still in a nascent stage in India, its potential has truly been unleashed by the growing number of innovate start-ups in this field. The need of the hour is to increase individual's interest and rope in private investments in the sports industry, which is almost immaterial? he added.

The paper was released by Sports secretary Ajit M Sharan of the Youth Affairs and Sports Ministry who opined that the private sector would have to  participate and partner with the government and the apex chamber to promote sports in the country.

The report says that the Indian Sports Industry runs parallel with the growth of the country?s economy and 4.3 million people would be required in the Indian Sports Industry as workforce by 2025.

FICCI Sports committee chairman and Tata Metaliks MD Sanjeev Paul, speaking about the report, said, ?FICCI has taken up the responsibilities to bridge the knowledge gap to aid the Sports Business development in India and to share the real time and up to date information about ongoing initiatives in sports.?

While elaborating on the ongoing Hero Indian Super League (ISL), the paper says the league will provide Indian football fans the opportunity to witness some of the world?s best on home soil, inject much needed energy into the domestic game, improve football infrastructure and raise the commercial value of the sport in the country. 

For the ISL, each franchise has been bought for a period of ten years at a cost ranging from Rs 130 crore to Rs 160 crore. Although financials are confidential, the central pool of the ISL is expected to be in the $ 10million to $ 15 million per year range. To further boost and increase revenue franchises have the right to independently procure team sponsors, and the rights to merchandising.

The report also mentions about the investment by four different broadcasters in India for various different sports properties. It says that MSM?s Sony Six has currently invested $ 3.2 billion in broadcast rights for properties such as The Pepsi IPL, UEFA EURO 2016, qualifiers

for EURO-2016, European qualifier for 2018 FIFA World Cup, 2018 FIFA World Cup, TNA, Australian Open Tennis Championships, The NBA and The Ultimate Fighting Championships (UFC).

Star Sports India has currently invested $ 242 million for ICC Events, International Premier Tennis League, FIH Event, Summer Olympic Games, Formula one, FIFA Confederation Cup, FIFA World Cup Qualifiers (AFC), AFC Champion Leagues, La Liga, Premier League, Seria A, FA Cup, ISL, Wimbledon etc.

Taj Television?s Ten Sports will invest a little over $ 100 million (Rs 600 crore) in the Indian sporting-related entertainment market, according to sources. Some of its properties include US Open, The Commonwealth Games, Moto GP, UEFA Champions League, UEFA Super Cup, Federation Cup, German Cup, Major League Soccer and Golf, Chennai Open among others.

Nimbus Communications? Neo Prime and Neo Sports has invested $ 2 million for International Cricket in Bangladesh, Sultan Azlan Shah Cup, Copa America, Rugby World Cup, Bundesliga, UEFA Women?s Championship and Davis Cup.

Highlighting the role played by the government, it says that the Government of India will be opening 70 sports academies in coming ten years in 18 sports disciplines. It is estimated that the Government of India will spend Rs 90 crore per academy. The allocation for the sports and youth affairs ministry for 2014-2015 saw a rise of Rs 561.24 crore, a 46.5 per cent hike from the last fiscal with the government.

In its concluding remarks the report notes that the future seems bright for Indian Sports as it is set to become one of the largest economies of the world by the year 2025 as per projections made by internationally consultants and IMF. Many investors and corporate companies around the world have stepped up in order to take advantage of the growth opportunities offered by Indian markets and many others are keeping a close eye on the subcontinent for investments in coming years.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Marathi_BARC.jpg?itok=DUC_6K8L
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories