MUMBAI: After bagging the rights for the recently concluded Glasgow 2014 Commonwealth Games, Ten Sports has done it again. The Games, which takes place once in four years, will be held in Gold Coast Australia in 2018 and Ten Sports has moved quickly to secure the Indian sub-continent broadcast rights. The games will take place from 4 to 15 April 2018.
Ten Sports CEO Rajesh Sethi commented on the acquisition, “After the enormous success of Glasgow 2014, we are very happy to extend our partnership with the Commonwealth Games Federation for the 21st edition of the Commonwealth Games. The ever increasing Indian participation and success at these Games is very encouraging and we at Ten Sports will continue delivering the best of action from the 17 sporting disciplines in the coming years.”
Ten Sports is the first private broadcaster in the Indian subcontinent to give multi-channel coverage of the games along with in depth studio analysis and build up shows to educate audiences about the different sporting disciplines and medal prospects.
Announcing the agreement, the Commonwealth Games Federation CEO Michael Hooper said, “The arrangement we have reached with Ten Sports to become another of our broadcast partners for 2018, coming as it does on the heels of the Commonwealth Games Federation’s deal announced earlier this week with Australia’s Seven Network, is testament to how popular the Commonwealth Games brand has become across the world”
Ten Sports has acquired free-to-air and pay TV subscription television rights, plus those for new media (incorporating Internet and mobile) and radio for the 2018 Commonwealth Games across a wide-ranging territory that includes India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka.