Television

Swachh Bharat, National Anthem, Amitabh Bachchan to dominate Pro Kabaddi 2 marketing blitzkrieg

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/07/17/collage_logo.jpg?itok=Y4K--KKi

MUMBAI: Bollywood’s quintessential superstar Amitabh Bachchan is emerging as the flag bearer of Star Sports’ Pro Kabaddi League season 2 marketing blitzkrieg. It all began with Bachchan composing and singing the anthem song ‘Le Panga’ for the league. Star India converted the entire recording studio voyage to a television commercial (TVC) and is telecasting it across its network.

However, Bachchan’s contribution to the marketing campaign of Pro Kabaddi League season 2 is not just limited to the anthem that he composed and sung. This year, the tournament has integrated with many national awareness initiatives and special importance has been given to the Indian National Anthem. Bachchan will mark the beginning of Pro Kabaddi League season 2 not by lighting lamp but by crooning the National Anthem of the country.

“Every match will start with the Indian National Anthem and we are delighted to announce that in the first match MrBachchan will sing the national anthem and mark the opening of the tournament. Kabaddi is a homegrown sport and pride and honour is deeply associated with the sport,” said Star Sports head NitinKukreja.

Speaking to Indiantelevision.com Pro Kabaddi initiator and Mashal Sports director Charu Sharma said, “Last year also we wanted to have renowned singers on board to start matches by singing National Anthem, but it wasn’t possible and we played the instrumental version of it. This year, we will have many significant dignitaries and Amitabh Bachchan is one of them. To start with him was pre-planned and his personality is one of the reasons behind it.”

International Kabaddi Federation president Janardhan Singh Ghelot opined, “For every Indian whenever the national anthem is sung in a sports event, it’s a matter of pride and honour and Kabaddi is a sport with pride and honour enthralled in it throughout. So the National Anthem is the best way to kickstart the league. Kabaddi always made India proud but no one was aware of the achievements of Indian Kabaddi players. Thanks to Mashal Sports, Charu Sharma, Nitin Kukreja, Star India Team and all their initiatives that the sport and the players got global recognition. The day Kabaddi will find a spot in Olympics, my dreams will turn true.”

According to a source close to the development, Star India is said to have paid Bachchan approximately Rs 2.5 crore for the ‘Le Panga’ campaign. However, the source also informed that Bachchan did not charge for the National Anthem appearance.

The tournament also stretched its arm to shake hands with Prime Minister Narendra Modi’s ‘Swachh Bharat’ campaign. In a silent support to the campaign last year, Star in one of its TVCs opposed throwing waste on the roads in a creative way. “This year, we are actively part of it. We decided to join the campaign and push it actively. We need a cleaner India, we need to stop throwing waste in the middle of the road. There are waste paper baskets to throw garbage and so we decided to talk about it more this year. We will talk about the campaign across every medium,” added Sharma.

The tournament’s last year record may emerge as the biggest challenge this year. If Pro Kabaddi League 2 fails to garner more than 435 million viewers, will it affect the brand value and pose a question mark over the sustainability? Terming last year’s record as a compliment rather than a challenge, Sharma said, “I don’t take it as a challenge. Last year the tournament was over before people got into it. This year, people are waiting for it so I expect it to grow bigger and better.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/james.jpg?itok=rGws6itt
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/zee-tamil.jpg?itok=zryzfAwz
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nitin.jpg?itok=w3KFq-K3
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/sun.jpg?itok=qmg25IGp
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/nba_0.jpg?itok=C2zPkp_A
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/cnn-news18-year.jpg?itok=rbLMcF5z
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories