Television

Start your weekend right with NBA ‘saturday morning live’

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/21/nba.jpg?itok=F-VY3sdg

MUMBAI: The National Basketball Association, unveiled its campaign in India to create awareness amongst existing as well as new fans.  Under its global television campaign, ‘This Is Why We Play’, two brand videos were released to promote the league’s weekly show ‘Saturday Morning Live’, which airs on SONY TEN 1 & TEN 3at 8:30 a.m. With celebrities across entertainment and sports, the show builds on the league’s efforts to grow the culture of basketball in India.

Both the videos are energetic, fast-paced and invites fans to watch, enjoy and celebrate the on-going excitement of the regular season eventually leading up to the Playoffs and the Conference Finals. The first film highlights the core objective with cinematic display, portraying the real reasons to watch a basketball game. For the entertainment influencers, Actor and VJ Rannvijay Singha, stand-up artiste Abish Mathew, Indian YouTuber BhuvanBham and Rapper DIVINE, much like most of the audience, it is the surreal leaps and the ability to fly on court, the signature moves, the game changing moments and of course, the stars of the game like LeBron James, James Harden, Stephen Curry, Giannis Antetokounmpo amongst others. 

The second film showcases the celebrations of the big and small moments during a game. Players brimming with sheer passion and joy fills the screen supported by a peppy back-ground score alternating between scenes from the NBA team courts and Indian ones. Tying it back to the Indian fan base, the film also showcases influencers like Actor and VJ Rannvijay Singha leaping with joy, India’s biggest YouTuber Bhuvan Bam impersonating James Harden’s stirring the potcelebration, Street artist and Rapper DIVINE portraying the three-pointer action and stand-up artisteAbish Mathew’s doing the Shimmy like Stephen Curry.

With a vision to make the international league accessible and engaging for fans across India, the NBA has built a strong narrative throughout the season, with a host of innovative and appealing marketing campaigns.  Exploring mediums across verticals, the campaign is now live on all NBA owned digital channels, entertainment, youth-entertainment, music and infotainment channels across genres on television, OTT platforms, Social media platforms along with OOH in key metro markets.

The NBA’s partnership with Sony Pictures Networks India (SPN) began in the 2012-13 season and includes more than 350 live games in English and Hindi each season.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kannada.jpg?itok=gtce6vjD
Launch of Zee Kannada’s Weekend with Ramesh Season 4

Zee Kannada, a leading General Entertainment Channel in Karnataka, has never failed to regale its viewers by its unique content.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/zee.jpg?itok=9Al8LHQ2
Zee dominates Bangla, Kannada segment in BARC week 15

In the Bengali language market, Zee Bangla stood as the leader in BARC data week 15. Oscar Movies Bhojpuri garnered fifth position in the Bhojpuri market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/discovery.jpg?itok=WGXlMjdq
Discovery channel follows path to the moon of Israeli team in a one-hour exclusive ‘Return to the Moon: Seconds to Arrival’ premiering Monday April 22 at 10 pm

Since the dawn of the Space Age only three countries have landed a craft on the moon, the U.S., Soviet Union and China.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kulfi.jpg?itok=01s17mME
BARC week 15: Dangal TV, powered by DD Free Dish, tops Hindi GEC (U+R), rural

MUMBAI: Sony Pal is the new entrant, securing tenth position by replacing Star Utsav in Hindi GEC (U+R) as per Broadcast Audience Research Council (BARC) data for week 15 of 2019. In rural and urban markets, no changes were observed.  Hindi GEC (U+R)

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/chromeDM.jpg?itok=XGf0IdQo
English News genre only gainer in Chrome DM week 15

English News grew in week 15 of Chrome Data Analytics and Media by 0.80 per cent.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/tv18.jpg?itok=98MHStsC
Watch breath-taking wedding celebrations and beautiful love stories as FYI TV18 brings “Our Wedding Story” this April

Every wedding is special and beautiful. And the upcoming series ‘Our Wedding story’ provides a ringside view into heart-warming love stories and their blossoming into matrimony.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/namotv.jpg?itok=zQVdESN9
EC asks NaMo TV to withhold election content prior to poll days

The scrutiny of NaMo TV has increased. According to a PTI report, the channel has been asked to not display any ‘election matter’ prior to poll days, as prescribed in the electoral law. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/discover.jpg?itok=WPu268zJ
Discovery Communications: Francesco Molinari signs exclusive global content deal with GOLFTV

GOLFTV today announced a deal with reigning Open champion Francesco Molinari to produce a range of exclusive content for the live and on-demand video streaming service.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/hbo.jpg?itok=uKBMiyfI
This April, witness the biggest heist of all time! HBO & HBO HD bring you ‘Ocean’s 8’ starring Oscar-winner Sandra Bullock

Diamonds are a girl’s best friend. Nothing could ring truer for charismatic mastermind, Debbie. As the estranged sister of conman Danny Ocean locks her eyes on a Cartier necklace

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories