Television

Starsports.com gains big by streaming IPL 2014

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/04/23/ipl_logo_0.jpg?itok=2rN3KnW3

MUMBAI: The nation is caught in the Pepsi IPL 2014 fever. The series that is being streamed on starsports.com, in its first week, has managed to garner an unprecedented traction of more than a million visitors every day. During the period, starsports.com has attracted around 47 lakh unique visitors across web and mobile delivering just more than a crore visits.

During the first seven matches played in the current season, 150 million minutes of video were consumed by users with an average of more than 32 minutes per match. Consumption on mobile now stands at 42 per cent of the overall traffic. The majority of the viewer base is in the age group of 18-24 years in the top eight metro cities which contribute to overall 60 per cent of the traffic. Gender specifically, female traffic saw a significant surge contributing 27 per cent of the overall audience.

Speaking on the occasion, Star India EVP and head, new media Ajit Mohan said, ?IPL 2014 is perhaps a turning point for sports consumption. For the first time, online consumption of sports is becoming about video, video, and video. And, our investment in creating a world class backbone for video delivery is showing up as a significant improvement in the experience for sports fans, especially on a mobile screen.?

Since its inception in December 2012, starsports.com has invested heavily to build a video infrastructure customized for India, where the experience is characterized by a proliferation of mobile devices and where a large number of consumers still have access to low bandwidth. In addition, for IPL, the company has leveraged its television infrastructure to deliver mid-rolls (advertisements in the middle of the overs) in addition to the already prevalent pre-rolls (advertisements which roll before the start of the video). 

Video streaming of Pepsi IPL 2014 on the sports website has attracted many sponsors-HUL as the presenting sponsor and amazon.in, Toyota, ITC Personal Care and Reckitt Benckiser as associate sponsors.

Star India president sales Amit Chopra added, ?The most innovative advertisers in India are recognising the power of the mobile screen. Many of them have been hesitant in the past about investing in video ads online, given the sketchy delivery of both content and ads. We have been able to offer a powerful proposition to these advertisers by delivering a great video experience and a highly engaged sports fan.?

Powered by live and video rights, the rich digital platform covers many world sports like major cricket tournaments, BPL, La Liga and Serie A in football, F1, hockey, tennis and badminton. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/internet_0.jpg?itok=svZSUYza
A contemporary take on love online: COLORS launches Internet Wala Love

There was a time when shyly exchanged handwritten notes and a dropped handkerchief from a girl for her beau would be the onset of a potential relationship.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/cosmos_0.jpg?itok=l4MPCf5G
Cosmos-Maya: The shining success story of the Indian IP Creator

Cosmos-Maya, the market leader in original Indian Kids’ animation content recently celebrated its 22ndAnnual Day.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/kerala.jpg?itok=ZjRI8l4B
K Madhavan presents the cheque to Kerala CM Shri Pinarayi Vijayan

Star India today announced it will increase its donation to Rs 5 crores for the CM’s Distress Relief Fund for the relief and rehabilitation efforts in Kerala.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/lo.jpg?itok=PCeprOUH
Facebook to sub-license La Liga India broadcast rights to Sony

Social media giant Facebook, which recently acquired the Indian sub-continent La Liga rights for three years, has struck a sub-licensing broadcast deal with Sony Pictures Network (SPN) India, a source close to the development has confirmed to Indiantelevision.com.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/zee.jpg?itok=XgE_eIOq
Zee Telugu’s legendary dance reality show Aata Juniors makes a comeback this weekend!

Aata Juniors, one of Zee Telugu’s iconic dance reality shows is making a comeback to the channel starting this weekend! Zee Telugu pioneered telecasting non-fiction shows at prime-time which has now created a top-of-mind recall among its viewers across Andhra Pradesh and Telangana.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/KPL_2018.jpg?itok=35iawwK0
Star Sports announces a blockbuster line-up of renowned cricket commentators for Karnataka Premier League (KPL) 2018

Showcasing a blockbuster line-up of 12 renowned cricket experts, Star Sports announced the commentary panel for KPL 2018 which began on 15th August 2018. For the first time ever, Australia’s bowling legend Mitchell Johnson donned the commentator hat.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/La_Liga.jpg?itok=cex1S5sq
Facebook to sub-licence La Liga to broadcaster: Report

Social media giant Facebook took several industry pundits by surprise when it acquired the India sub-continent rights for La Liga's 380 league matches for the new season, which commenced on Friday. It is now being reported that the league's broadcast in India will not just be limited to the social...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/money.jpg?itok=rwQ2fDKF
Moneycontrol collaborates with Thomson Reuters to offer StockReports to its customers

Moneycontrol, India’s leading financial and business digital platform, has collaborated with Financial and Risk business of Thomson Reuters to offer StockReports on its platform. StockReports powered by Thomson Reuters, is updated every day to facilitate unbiased comprehensive analysis of stocks,...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/news.jpg?itok=A70B5KqH
News18.com Announces iReel Awards 2018 - The One of Its Kind Web Series Awards in India

News18.com, one of India’s leading breaking news websites with over 100 million unique visitors announces iReel Awards 2018, web series specific awards in India.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories