Television

Star to share select IPL matches with DD with an hour's delay

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/04/06/ipl.jpg?itok=UKFsQY82

MUMBAI: For the first time in the Indian Premier League’s (IPL) history, one of the biggest cricketing bonanzas in the world will be aired by India’s public broadcaster Doordarshan too. But there’s a catch. Rightful broadcast rights holder Star India and DD have mutually agreed that select matches out of the 60-odd ones to be played this season will get aired on the pubcaster’s channel with an hour’s delay.

Asked specifically by Indiantelevision.com on the sidelines of an event here on Thursday, Star India chairman and CEO Uday Shankar said, “We will share with DD some highlights and one match every Sunday, apart from select other ones. It’s good for IPL that new audiences (not subscribing to pay TV) will get to sample it.”

According to Shankar, who’s riding a wave of cricket broadcast rights and other successes, Star India will share with DD select matches of the 11th edition of the IPL in 2018 that the pubcaster will air with a delay of 60 minutes. What does it mean? If an IPL match starts at 8 pm, for instance, DD will start airing it 9 pm onwards.

Asked as to why Star, which won the IPL global broadcast rights last year for a period of five years, is willing to share matches with the pubcaster that can probably have advertising revenue implications, Shankar said, “Its more in the nature of providing sampling opportunities to people who don’t have access to pay TV. It’s a mutual agreement [and] if we were not comfortable, we wouldn’t have shared the delayed feed also.”

Though Prasar Bharati CEO Shashi Shekhar Vempati and Minister of Information and Broadcasting Smriti Irani tweeted about the IPL matches to be aired on DD sometime early evening Thursday quoting a media report, Prasar Bharati’s Twitter handle later expanded on the actual deal to say, “To bring Vivo IPL 2018 to a wider audience, Star TV has agreed to share with Prasar Bharati select matches on a one hour deferred live basis with 50-50 revenue sharing.”

Indiantelevision.com also learns from industry and government sources that the as per the Star-Prasar Bharati deal, the matches to be aired on DD will also include the opener, the play-offs and the final. The 2018 edition of the cash-rich league will feature 12 matches that will be played at 4 pm and 48 matches that will start at 8 pm. According to details available, the matches will be played at nine venues over 51 days starting 7 April 2018.

Though Star was not forthcoming on the issue, Indiantelevision.com also learns from industry sources that DD will do the ad-sales and marketing of the matches to be aired on pubcaster’s TV channel and share the revenue with the rights holder in the ratio of 50:50. Star, while quoting government norms on mandatory sharing of sporting events with DD, earlier had pushed for a revenue share in the ratio of 75:25 in its favour.

For several months, officials of the MIB and Prasar Bharati and executives of Star India were locked in a series of hard bargaining over the finer details of match sharing with the pubcaster. Even as the finer points of sharing were being negotiated, the Indian cricket board wrote a letter to the MIB two days back expressing concerns over various government nods not forthcoming needed to telecast IPL matches live. The MIB has given its nod for temporary live uplinking of the IPL's 11th edition, whose inaugural ceremony will be held on 6 April 2018.

In September last year, Star India had won the global television and digital rights to IPL for the next five seasons for approximately $ 2.5 billion or Rs 16,347.50 crore. Until 2017, Sony Pictures Networks India had held the television broadcasting rights of IPL for 10 years (since 2008).

Also Read :

Star India beats Sony, Jio to win media rights for BCCI’s home matches

IPL 2018 gets a makeover with Star India

Comment: Does Star stand to gain or lose by sharing IPL with DD?

Star's Uday Shankar on distribution challenges, IPL, FTA vs. pay TV, innovations, Made in India content…and much more

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/colgte.jpg?itok=0DlsOijA
BARC week 20: Colgate Dental Cream becomes the top brand

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 11 May 2019 and 17 May 2019.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/manmarziyan.jpg?itok=kiOipEpo
Kya karegi Rumi jab Pyaar hai full of Passion but Dil hai full of Confusion?

A love story that is unlike any other, Manmarziyaan is a romantic comedy-drama that revolves around a love triangle starring Vicky Kaushal as Vicky, Taapsee Pannu as Rumi and Abhishek Bachchan as Robbie.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/andflix.jpg?itok=o13fKRdz
Knock Knock, let the Venom in! Witness the malevolent Anti-Hero as &flix inspires viewers through a powerful anthem #VenomInMyVeins

“I’ve been living on that dark side, where everything is alright on the outside. But in my veins, it’s Venom” goes the anthem as it tells us that sometimes it takes a little bit of bad to do some good.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/Eros_Now.jpg?itok=L2zU52dG
Eros exceeds Rs 1,000 crore annual revenue once again

The Sunil Lulla-led Indian film and media company Eros International Media Ltd (Eros) reported a 12.8 percent jump in total revenue for the year ended 31 March 2018 (FY 2019, period or fiscal or year under review) as compared to the previous year FY 2018.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/Sun-Tv.jpg?itok=PYNCgjuS
Sun TV Network profit up; SunRisers Hyderabad revenue triples

The South Indian television and radio broadcaster behemoth, the Sun TV Network Limited (Sun TV), reported consolidated total comprehensive income of Rs 1,432.87 crore (37.9 percent of consolidated operating revenue for the year ended 31 March 2019 (FY 2019, year or period or fiscal under review),...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/bangla.jpg?itok=_y7UQwmT
BARC wk 20: Zee dominated Bangla, Marathi, Kannada segments

In the Bengali market, Zee Bangla stood first, followed by Bhojpuri Cinema leading in the Bhojpuri space.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/sound-saste.jpg?itok=XeKmQ7St
9XM launched 9XM SoundcastE the podcast where Music inspires

9XM, India's popular Bollywood music destination launches 9XM SoundcastE, the podcast for inspiring conversations with some of the most creative minds of the Music industry, to understand their creative discipline.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/vivo.jpg?itok=pc8t23XK
462 million watched the 12th edition of IPL on Star Network

With nail-biting last-ball thrillers and multiple last over finishes, the 12th season of the VIVO IPL has been an absolute treat for cricket fans.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/kulfi.jpg?itok=jhVO92go
BARC wk 20: Dangal dominated Hindi GEC (U+R), rural

In Hindi GEC (U+R) Dangal TV stood at first position according to the Broadcast Audience Research Council (BARC) data for week 20 of 2019.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories