Television

Star Sports to telecast Asia Cup in Hindi, English, Tamil

The first film for the tournament speaks of the unique aspect of ‘The Tournament of Neighbours’.

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MUMBAI: The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect of ‘The Tournament of Neighbours’ and this very aspect is at the heart of the campaign.

Star Sports’ “Knock Knock” campaign is based on the creative insight that one’s neighbour’s success will always be a consistent reminder of their own failure. Star Sports creative communications team is the mind behind this campaign. Nirvana Films has produced the campaign.

The tournament’s title sponsor Unimoni is a global provider of money transfer, foreign exchange, payments and credit solutions with the global head quarters in UAE.

The film subtly takes on the age old “Neighbour vs Neighbour” rivalry, and brings alive the neighbourhood rivalry in a way which is bound to leave viewers with a smile on their faces.

Talking to Indiantelevision.com Star Sports CEO Gautam Thakar said, “For the Asia Cup, the channel will have the game in English, Hindi, Tamil and a different Dugout commentary. We have applied for licenses for regional languages. Our plans are ready and as soon as we get the approval we will launch the channels.”

Star India has already sent the request to Ministry of Information and Broadcasting for permission of regional language channel, Star Sports Kannada. If the channel gets the approval the Kannada audience might also get to see the matches in their local language.

“Asia Cup kicks off the cricket calendar for us, we have learnt many things in the past six months, particularly regional languages, which proved really successful in the recently concluded IPL and we are planning to do more throughout this year as the tournaments evolve. On the other hand, the Select Dugout was a novel innovation which I think a lot of the serious cricketing enthusiasts enjoyed. We are going to have that in Asia Cup for the first time. We will be using the same technology as used in the IPL,” he added.

The tournament is scheduled to be held in Dubai from September 15 to 28. Nine Star Sports screens will telecast the tournament as well as Hotstar. This year, the Unimoni Asia Cup will have a few nail-biting matches between India and Pakistan, as they compete with each other in a bid to reinstate their country’s cricketing prowess.

Unimoni Asia Cup promo

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