Star Sports’ new World Cup TVC takes pot shots at Pakistan’s consistent loss to India

MUMBAI: While the world is gearing up for the soon to begin ICC Cricket World Cup, fans in India and Pakistan are an excited lot too as India clashes with its arch rivals on 15 February during their opening match. To add to the excitement, official broadcast network - Star Sports - has launched a TVC as part of its overall campaign titled #WontGiveItBack.


The 60 second TVC shows a young Pakistan cricket fan sporting the team colours waiting to celebrate the victory over India in the World Cup since 1992. The wait has been so long that he now has a son, who also repeats his father’s routine to no avail as India eventually defeats them. The comic element of the film revolves around the fans’ routine of getting the crackers out for celebration in every edition of the World Cup when India plays Pakistan, in anticipation of their win but only to shelf them back again in disappointment.


The communication brief for the TVC stated that India versus Pakistan in the World Cup is the biggest game on the cricket calendar. It also happens to be the first game for both the teams as they kick off their respective WC campaigns. Secondly, the brief was to ignite a sense of pride and passion amongst Indian cricket fans.


The statistical insight was based on the fact that India holds the bragging rights to this game. India and Pakistan have played each other in the World Cup five times and India has come out victorious each time.  


The TVC is produced by Bubblewrap Films, directed by Suresh Triveni and produced by Ketaki Guhagarkar. The Star Sports team comprised Rohit Khanna, Venkataraman Mandalam, Juju Basu, Mustafa Rangwala, Vikas Dubey, Prathamesh Sapte, Atulya Parashar, Ajeet Mestry and Dayanand Bhoite.


The TVC so far has garnered 2,50,050+ views on YouTube. The highly anticipated match will be telecast live on Star Sports 1, Star Sports 3, Star Sports HD 1, Star Sports HD 3 and The coverage of the match will begin from 7:30 am.



Click here to watch the TVC

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories