Television

Star Sports & McLaren-Honda to create exclusive content

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/04/04/Zak-Brown.jpg?itok=SGFkBxA_

MUMBAI: Star Sports India has been unveiled as a Corporate Partner of McLaren-Honda as part of an agreement that will include the production of exclusive viewer content and fan competitions.

Already a broadcasting innovator, Star Sports India has transformed sports coverage in its native country. The country’s leading sports network, Star Sports India engages audiences across ten dedicated sports channels (Star Sports 1, 2, 3, 4 and Star Sports HD1, HD2, HD3 and HD4 and Star Sports Select HD1 & HD2).

Star Sports, as the exclusive broadcast partner of the FIA Formula One World Championship, plans to showcase the best-in-class Formula 1 experience on its Star Sports Select HD channels and continue to grow the sport’s fan base throughout India.

The partnership will see McLaren-Honda and Star Sports India work together to create bespoke content, including exclusive interviews, for their TV and digital channels that will help bring viewers and fans even closer to the team and the global sport of Formula 1.

As part of the agreement, viewers will have the opportunity to win an exciting range of prizes, including the chance to win a trip to join the team trackside at a grand prix race weekend, ride in a McLaren high-performance road car or meet the McLaren-Honda drivers.

Star Sports India branding will be displayed prominently on the drivers’ overalls of McLaren-Honda teammates Fernando Alonso and Stoffel Vandoorne throughout the season.

Star Sports India is part of the Star India network which reaches around 650 million viewers every month and has been entertaining viewers for over 20 years. Boasting over 40 channels in eight languages, Star India is now one of India’s leading media forces, owns an entertainment channel portfolio that includes Star Gold, Channel V, Star World, Star Movies and Life OK. Star is a fully owned subsidiary of 20th Century Fox.

As well as a leading presence in regional broadcasting, Star India also produces and distributes film content through Fox Star Studios, an affiliate joint venture company.

McLaren Technology Group executive directo Zak Brown: “It’s always exciting to bring a new Partner onboard. I’ve had that feeling a few times in my career so far! With Star Sports India joining a brand as eponymous as McLaren the fit is as obvious as it is compelling. We are a sports and technology company – racers at heart, of course, and, therefore, innovators in everything we do. And talking to Star Sports India, we quickly discovered a similar innovative mind-set and shared passion for how we engage sports fans through great content. That’s why I’m really looking forward to working with the great team at Star Sports India and seeing what we can achieve together to bring fans even closer to the sport we love.”

Commenting on the agreement, a Star India spokesperson said: “Star Sports India has always strived to build a multi-sport culture in the country and our strategic partnership with McLaren-Honda furthers this agenda. McLaren-Honda is one of the most successful teams in F1 history and their passion for technology and pushing the boundaries on innovation aligns with our mission here at Star Sports. Indian sports fans have always shown interest in engaging with multiple sports and this association will help viewers to closely engage with all the on ground action of Formula 1.

Alos Read :

Pro Kabaddi: Mashal Sports invites tenders to own & manage new team

Sports TV 2016: Digital explosion, player consolidation & confusion

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/mnx.jpg?itok=b--2gVnf
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/porus.jpg?itok=cz1OH3uq
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/MUNCH.jpg?itok=Q0kBzHw6
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/rekha.jpg?itok=ExfdDvbS
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/anmol.jpg?itok=f-BJ33Wt
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/Star%20Sports.jpg?itok=RfDxBBn0
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/megha.jpg?itok=HUy8yJ6a
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories