Television

Star Sports launches marketing campaign to build Hero Hockey India League

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/01/16/sports_2.jpg?itok=0M2WZwuZ

MUMBAI: Star Sports, India’s leading sports broadcaster, has launched a unique marketing campaign to build the second edition of Hero Hockey India League (HHIL) which starts later this month on January 25, 2014. Star Sports has shot the marketing campaign across all six team states which are participating in the league. The campaign shows star players of all the teams showcasing their hockey skills at the most iconic locations of the regions. Leveraging the presence of elite national and international hockey players, the broadcaster has positioned the league as ‘The new face of Hockey’.

The second edition of HHIL will see world’s best hockey players playing in diverse cities across the country. This year 72 Olympians from 11 countries will participate in the league which will be played in 6 cities including New Delhi, Lucknow, Mohali, Bhubaneswar, Mumbai and Ranchi. A total of 34 matches will be played across 29 match days on home and away basis.

Speaking on the occasion, Gayatri Yadav, Executive Vice President Marketing & Communications, STAR India, said, “HHIL in just its second edition has emerged as a truly global league and has attracted the world’s best Hockey talent to its fold. We will complement the standard of the league and mount a special production effort to showcase Hockey like it has never been done before. We will create an exciting visual spectacle for Hockey fans. We will present ‘The new face of Hockey’.

This intent emanates from our ambition which is to change the face of sports broadcasting in India and provide world-class sports coverage to fans across the country. It is in-line with Star Sports’ philosophy which urges India to ‘Believe’. Hockey is a priority sport for us and we want to bring the fans closer to their heroes than ever before.

In a bold and unprecedented move, we shot the campaign for HHIL across all the team states using iconic backdrops and elements of each team’s hockey heritage. The visuals show star players of each team presenting the ‘The new face of Hockey’ at the landmark locations in their regions whether it is the by lanes of Varanasi for Uttar Pradesh Wizards team or Jantar Mantar for Delhi Waveriders team. The idea is to build team affinity as well as local pride for each and every participating team.”

Speaking on the occasion, Juju Basu, Head of Communications for Sports business, Star India, said, “The campaign has been created to strengthen the bond between the fans and the teams using their team stars at the locations they are proud of. The films are a cheer for the great hockey action that this league has started bringing to India.”

Overall, the campaign will have 7 different films - 1 for each team and an overall thematic one. The campaign has been shot at the most iconic locations in each of the participating franchise cities/ regions. The campaign for Delhi Waveriders team was shot at the Jantar Mantar while players from the Uttar Pradesh Wizards teams were filmed playing Hockey in the lanes of Varanasi. The Kalinga Lancers campaign was shot at the Puri beach. Star players of Dabur Mumbai Magicians were shot playing Hockey in a Mumbai local train while Ranchi Rhinos ad-campaign was shot with star players playing at the Dassam Falls.  The star players of Jaypee Punjab Warriors team were filmed in Amritsar with the Golden Temple as the back drop.

The high decibel campaign will be played across key channels of Star network.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/star.jpg?itok=iGjV-9vK
Star Bharat to be available on DD FreeDish as b’caster’s fourth FTA offering

Going FTA seems to be the flavor of the season. Star India’s Hindi general entertainment channel Life OK, which will be soon rebranded as Star Bharat, is now slated to be available on DD FreeDish with the likely appearance on 28 August 2017.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/aradhna.jpg?itok=u6PF3K-k
FremantleMedia appoints Aradhana Bhola as India MD

FremantleMedia has announced the appointment of Aradhana Bhola to the role of the managing director at FremantleMedia India.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/disney.jpg?itok=4s-TOzU1
Heartwarming friendship: Pete’s Dragon on Star Movies Select HD on 19 Aug

‘Life without friends is like the sky without the sun’, a quote that is best complimented by the beautiful tale of Pete’s Dragon; a story of a boy who finds an unexpected companion who protects, nurtures and travels with him – a friend who just happens to be a dragon!

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Shashi_Tharoor-Arnab_Goswami.jpg?itok=4tfOqWoc
Republic TV & Pushkar's kin restrained, hearing on 21 Sept

MUMBAI: The Delhi High Court has asked Republic TV and the kin of late Sunanda Pushkar not to indulge in "name calling" in connection with her death case but said there could be a possibility of some posturing from both sides.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Pehredaar_Piya_Ki.jpg?itok=UU4ZWeli
BCCC directs 'Pehredaar Piya Ki' to late night slot with disclaimers

NEW DELHI: The Broadcasting Content Complaints Council (BCCC), a self-regulatory body under the Indian Broadcasting Foundation umbrella, has asked Sony Pictures Network India to move its fictional serial Pehredaar Piya Ki, aired on one of its channels, to the 10 pm slot and simultaneously run a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Shashi%20Shekhar%20Vempati.jpg?itok=_4Vd6-eK
DD logo design submission deadline extended

NEW DELHI: The deadline for submission of logo design for India’s pubcaster Doordarshan has been extended by a week to 20 August 2017, the Prasar Bharati CEO Shashi Shekhar Vempati said yesterday.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/ch.jpg?itok=72XY1Jyh
Movies Now & DD Sports top respective genres: Chrome DM (updated)

The English movies genre emerged as the most benefitted genre with 2.8 per cent in six metros with Movies Now topping the chart with 48.3 per cent opportunity to see (OTS) in week 32, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/jay.jpg?itok=nNs8G7bM
Boxing Federation of India set to extend pro-league bid submission date (updated)

MUMBAI: The BFI has announced the extended date of submitting the bid documents as 11 September 2017. The tender documents are available on its website. Previously the last date for submitting the bid documents was 16 August. The BFI is looking at licensing the league for 10 years.  " BFI...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Vishal%20Gurnani.jpg?itok=SiOULiSQ
Bhojpuri GEC Dishum launched, targets 65 mln C&S homes

MUMBAI: It's hoping to make a big impact on Indians love for everything Bhojpuri. Mumbai-based Dishum Broadcasting flagged off the free-to-air Bhojpuri TV GEC  Dishum just as India entered its seventy-first year of becoming independent. Branded Bhojpuri Dhamaka- Dishum, it is expected to have the...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories