Television

Star Sports launches ‘Le Panga’ campaign to ignite Kabaddi fervour

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/06/25/Untitled-1_2.jpg?itok=LFJw771Z

MUMBAI: Star Sports is set to inspire people to overcome personal limitations and barriers. The sports channel in a bid to promote Kabaddi has launched a marketing campaign for Star Sports Pro Kabaddi titled Le Panga (#LePanga).

As in Kabaddi, life also throws up situations where the odds are heavily stacked against you. You have a choice to make. Take the safe option out and make provisions to adjust to the situation; or take on the larger odds and triumph. That moment, when we resolve to take on impossible odds and challenge the status quo, is Star Sports Pro Kabaddi’s ‘Le Panga’ moment.  

A Star Sports spokesperson said, “As a sport, Kabaddi is unique in the nature of the challenge undertaken by the players. A raider is alone and almost always faced with insurmountable odds with the defenders waiting to pounce on him and use their collective physical might to overpower the raider and stop him from accomplishing his objective. The campaign, #LePanga, cites real life situations as in the sport that people can relate to.”

“Panga is a positive emotion, where action leads to improvement. Fundamentally, the strong do not take ‘Panga’ with the weak as that would be synonymous with bullying behavior. ‘Panga’ is that spirited act where passion and courage trump conventional logic and enables one to overcome seemingly impossible challenges,” the spokesperson added.

The first film of the series, marking the debut of well-known radio jockey Malishka as Inspector Laxmi Peter, went on air during the third One Day International between India and Bangladesh. 

The ad-film, full of Bollywoodesque drama, revolves around an ambitious female police officer, Inspector Laxmi Peter who can only be described as ‘the unlucky one’. The idea centres on Laxmi Peter getting inspired to change while watching a Pro-Kabaddi League match, having resigned herself to her fate. Inspector Laxmi Peter, in the climax, manages to finally capture the group of criminals and her elusive target Rakka all her on own.

The advertisement has been styled to include all major elements of a Bollywood film – the flashback to her childhood where she expresses her dream of becoming a police officer, the scenes where Rakka escapes her grasp after a chase and the climax where she ultimately overcomes her limitations to accomplish her goals, inspired by Kabaddi. The storyline highlights the many attractions of the Star Sports Pro Kabaddi League and builds towards the excitement of watching the sport.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/25/ANIM_0.jpg?itok=PmyMWPKt
Pogo launches indigenous slapstick comedy Andy Pirki

MUMBAI: Pogo is all set to roll out a new show - Andy Pirki - a slang word in the Tulu language (a language spoken on India’s southwest coast) which means ‘mad cap’. It is a silent slapstick comedy series launching from 3 December 2017, created by Mangaluru based AUM animation studios. The series...

Television TV Shows Animation
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/Laliga.jpg?itok=0cJj64re
Sony changes LaLiga telecast time for India

MUMBAI: Sony Pictures Sports Network (SPSN), the official broadcaster of LaLiga, has scheduled the El Clasico match between arch rivals Real Madrid and Barcelona on 23 December 2017 at 5:30 pm to suit the timing of Indian viewers. The live coverage of the game will begin at 4:30 pm on SONY TEN 1...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/children_0.jpg?itok=AuitTJKN
When children became editors...

Asianet News, the leading news channel in Kerala, has been keen enough to cater to the needs of the audience. As part of engaging the audience, the channel organises various programmes throughout the year. One such initiative is the Child editor, held every year on Children’s Day since 2013.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/kids.jpg?itok=CMqVgNwW
Nickelodeon bags array of sponsors for Kids Choice Awards 2017

Nickelodeon is all set to kick off the awards season- - Kids Choice Awards (KCA), with an opportunity to vote for their favourites across multiple categories and decide who will take home the iconic Nickelodeon blimp. Dabur Red Paste has come on board as presenting sponsor, JollyRancher as powered...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/times-now.jpg?itok=w5TdGWxW
Republic TV, Times Now viewership moves up as genre ratings fall

BENGALURU: The two top-ranked channels of the Indian English news genre saw small increases in their weekly viewership in week 46 of 2017 (Saturday, 11 November 2017 to Friday, 17 November 2017, period, week under consideration) as compared to the nadir of the previous week.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/heerutv-shows.jpg?itok=1scjbVk7
Sri Lanka's higher TV content import levy to hurt Indian TV channels

MUMBAI: Ouch! India's content syndication executives are yelping in pain. Sri Lanka’s (SL) finance & mass media minister Mangala Samaraweera, earlier this month,  issued a set of regulations which increases the levy that the government will be imposing on imported dubbed teledramas, films and...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/sunil_1.jpg?itok=HDvqMS6f
Leica enters India market, aims to revolutionise high-end photography

German high-end cameras and optics brand ‘Leica,’ today launched its operations in India. With a vision to change the dynamics of photography in the country, the brand has opened its doors to customers in India by inaugurating its first partner store in the capital city. With this, the brand plans...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/rahul.jpg?itok=zJvpc_2H
Rahul Mishra Shemaroo's new general manager marketing

Shemaroo Entertainment (Shemaroo) has appointed Rahul Mishra as general manager marketing. He will be reporting to the company’s director, Hiren Gada. Mishra's new role has been specially created to spearhead the brand in its current transitional phase.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/isl.jpg?itok=7-zexWZ-
Hero ISL S4 opening game saw 59% viewership growth

The opening match of the Hero Indian Super League (ISL) season 4, ATK and Kerala Blasters FC, got 25 million total TV impressions with a 59 per cent growth in viewership over last year’s first game, as per data shared by the broadcaster.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories