Television

Star Sports bags telecast rights to Bundesliga for five seasons

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MUMBAI: Star India has bagged the exclusive telecast rights of Bundesliga football for the next five seasons 2015-16 to 2019-20.

Star India has teamed up with DFL Sports Enterprises, the sales entity of the DFL (Deutche Football League) to air the tourney in India, Bangladesh, Bhutan, Nepal, Sri Lanka and Maldives.

Star Sports will broadcast Bundesliga matches on a live or delayed basis across the India subcontinent, as well as provide live streaming of all matches on its digital platform, starsports.com.

“This signing is a reflection of the success we have had in seeing the Bundesliga recognized as a premium product among leading international markets. Star India provides the ideal environment for the Bundesliga to grow and prosper in India, one of our key strategic markets,” said DFL Sports Enterprises managing director Jörg Daubitzer.

Star India COO Sanjay Gupta added, “Our partnership with the Bundesliga is in line with our overall strategy to promote football and build heroes for the millions of sports fans in the country. The German national team won the FIFA World Cup last year and Germany’s in depth grassroots program has bred some of world’s best players and teams, making the Bundesliga one of the most exciting leagues to watch.”

From fan engagement programs to once-in-a-lifetime opportunity to watch the Bundesliga live, DFL Sports Enterprises is planning a concerted campaign to support Star in growing the Bundesliga brand in India. DFL Sports Enterprises will provide interesting and relevant interviews of some of world’s best footballing talent and customized content packages of a highly competitive league in order to connect with the fans.

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