Television

U Mumba lifts PKL 2 trophy; Star India's estimated earnings pegged at Rs 55 cr

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/23/pro%20kabaddi.gif?itok=RcEpIu-s

MUMBAI: With Ronnie Scewvala's U Mumba lifting the Pro Kabaddi League season 2 trophy, the second edition of the sport has come to an end. U Mumba won the final against Bengaluru Bulls with six points, after a nail biting match. While the winning team is celebrating, the other happy party is its official broadcaster Star India, which seems to have made moolah aplenty from the property. 

Sources close to the development gave Indiantelevision.com an assessment that the broadcaster succeeded to generate revenue to the tune of Rs 55 crore.    

While the native sport always had an enormous fan following in the country, what it lacked was proper packaging. When packaged in an alluring manner, the sport garnered a cumulative reach of 435 million in its debut season. In terms of viewership too, the sport managed to surprise many as it garnered annual viewership of 128 GVTs.  

This year, the ratings have propelled and after 49 matches, the tourney garnered 1.25 TVRs compared to 0.81 TVRs of 2014. The average reach has also inclined from 3.74 per cent to 4.43 per cent. The time spent has gone up in the 2015 edition to 20.41 minutes compared to 16.88 minutes as per TAM Sports analysis. 

While Star retained the title sponsorship with Star Sports, the broadcaster successfully roped in eight associate sponsors on board viz. TVS, VIP Frenzie, Bajaj Electricals, Thums Up, State Bank Of India, Flipkart, Government of India Department of Atomic Energy (DAE) and Mahindra Jeeto. On the other hand, while Radio Mirchi associated with Pro Kabaddi as radio partners, Britannia became the referee partner.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/arnab%20goswami.jpg?itok=5-j-eSbl
Republic TV OTS fifth in Eng. News genre as Zee, Sanskar top respective genres: Chrome DM

MUMBAI: Business news genre has emerged as the most benefitted with a growth of 0.61 per cent opportunity to see (OTS) in the week 37 top five channels list as compared to last week (36) of Chrome Data Analytics & Media. In the business news category, Zee Business gained the highest OTS in six...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Kisan_channel1.jpg?itok=nz2R35_l
Nine Doordarshan 'kendras' fail to utilise budget for Kisan channel

NEW DELHI: Nine Doordarshan 'kendras' (centres) including four in the northeast failed to utilise budgetary allocation for Kisan channel programmes in the first quarter of 2017-18. On the other hand, the Central Production Centre in Delhi exceeded using its allocated budget.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/partha-dey.jpg?itok=VFLSvk43
Dishum Broadcasting appoints Partha Dey as COO

Dishum Broadcasting has appointed Partha Dey as the chief operating officer (COO), reporting to the board of directors. His new portfolio would include overseeing and managing broadcasting operations including programming, OAP, consumer research and branded content.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/zeel.jpg?itok=9lMfXwcM
&Privé HD ropes in Fiama and Vaseline, premieres with 'Moonlight' on Sunday

ZEEL's new channel &Privé HD, which promises to treat cinema lovers, through collaborations with Hollywood studios -- Sony Pictures and Paramount, has roped in partners Fiama and Vaseline.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/punit-goenka.jpg?itok=F3zkFQnz
ZEEL CEO Punit Goenka motivates youth, honours his one-millionth Twitter follower and family

One of the leading traditional Indian broadcasters ZEEL acknowledges and recognises the importance of new media. It has kept its promise with India's social media enthusiasts and followers, and honoured them.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/tv.jpg?itok=caAgyiz5
Most TV execs can't sell streamlined multichannel ads, rely on homegrown tech: Study

Most TV companies are unprepared for advanced TV, a research has revealed.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/rajat-sharma-800x800.jpg?itok=7u0-8_Cb
New NBA president Rajat Sharma to strive for healthy competition in fraternity

India TV founder and chairman Rajat Sharma has been elected as the president of News Broadcasters Association (NBA).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/PRASAR.jpg?itok=B5an8ay6
Prasar CEO reiterates implementation of SC verdict on DD's shared sports feed retransmission

NEW DELHI: Prasar Bharati CEO Shashi Shekhar Vempati has directed all private direct-to-home and cable operators not to telecast the sporting events' live feed from Doordarshan that have originally been shared by rights-holding private broadcasters. This was conveyed through a tweet by Vempati....

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/UDAY-SHANKAR.jpg?itok=Pr4g8jcN
Star's Uday Shankar on distribution challenges, IPL, FTA vs. pay TV, innovations, Made in India content…and much more

From the thirty seventh floor room, consisting of a table for the occupant to stand and work, some thought-provoking books and a huge TV screen, apart from other knick-knacks, the city life and environs below look scenic. Rather, most of the surrounding sea-facing skyscrapers in between the  green...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories