Television

U Mumba lifts PKL 2 trophy; Star India's estimated earnings pegged at Rs 55 cr

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MUMBAI: With Ronnie Scewvala's U Mumba lifting the Pro Kabaddi League season 2 trophy, the second edition of the sport has come to an end. U Mumba won the final against Bengaluru Bulls with six points, after a nail biting match. While the winning team is celebrating, the other happy party is its official broadcaster Star India, which seems to have made moolah aplenty from the property. 

Sources close to the development gave Indiantelevision.com an assessment that the broadcaster succeeded to generate revenue to the tune of Rs 55 crore.    

While the native sport always had an enormous fan following in the country, what it lacked was proper packaging. When packaged in an alluring manner, the sport garnered a cumulative reach of 435 million in its debut season. In terms of viewership too, the sport managed to surprise many as it garnered annual viewership of 128 GVTs.  

This year, the ratings have propelled and after 49 matches, the tourney garnered 1.25 TVRs compared to 0.81 TVRs of 2014. The average reach has also inclined from 3.74 per cent to 4.43 per cent. The time spent has gone up in the 2015 edition to 20.41 minutes compared to 16.88 minutes as per TAM Sports analysis. 

While Star retained the title sponsorship with Star Sports, the broadcaster successfully roped in eight associate sponsors on board viz. TVS, VIP Frenzie, Bajaj Electricals, Thums Up, State Bank Of India, Flipkart, Government of India Department of Atomic Energy (DAE) and Mahindra Jeeto. On the other hand, while Radio Mirchi associated with Pro Kabaddi as radio partners, Britannia became the referee partner.

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