Television

Sporty Solutionz wins NRAI bid for production, sponsorship consultation

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MUMBAI: Shooting is the most promising discipline for India at Rio Olympic Games. The young and dynamic President of the National Rifle Association of India, Raninder Singh, is determined to transform this potential into real glory. His approach to accomplish this mission is thoroughly professional.

Singh is committed to add many more firsts to the sport that has given the Nation its first individual Olympic Gold. The NRAI has signed up a deal with Sporty Solutionz Private Limited to engage the sports company as its strategic partners.  Sporty Solutionz, as part of the agreement, will also produce and broadcast the forthcoming Asian Air-gun Shooting Championships, to be held at Delhi’s Dr Karni Singh Shooting Range from September 26 to 30.

SSPL will also serve NRAI as consultants to make the sport more visible, enhance commercial monetization and work out sales and marketing strategies. The NRAI President is confident that the tie up will bolster the sport.

"We are happy to form this partnership with Sporty Solutionz. With its rich Olympic history and achievements, shooting is on a constant upward surge in India and I am confident that this partnership will help boost the popularity of the sport, attract corporate interest and bring it closer to public," says Singh.

Sporty Solutionz CEO Ashish Chadha, believes the sport has tremendous potential, which with an enhanced reach and visibility can make shooting the next big thing in Indian Sports.

"Sporty Solutionz is proud to partner NRAI as its consultant. Shooting has given India not only its maiden individual Olympic gold but several World Champions and is one of the few sports where Indians are world leaders. With better resources, we are confident India can bring more medals back from Rio Olympics. Sporty Solutionz is proud of being a partner towards making it happen. We look forward to contributing in making it popular with the public and bring them closer to their shooting heroes. I thank the NRAI from the core of my heart for giving us an opportunity to be a part of this big mission," says Chadha.

The aim of the tie-up is not just monetary conversions, but to also make shooting a mass sports in terms of participation and fan base.

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