Television

Sponsoring sports events gaining currency in the east

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/05/10/Just%20Sports.jpeg?itok=ZdG87LGg

KOLKATA: The trend of companies looking at sponsoring sports events to generate brand recognition, though at a nascent stage yet, is catching on in the east like it has in other parts of the country. A case in point is Just Sportz Management, a motor sports events organizer which saw participation from the likes of Indian Oil, Ambuja Neotia, JK Tyres and Coca Cola in 12 events organized by it.

 

What?s more, the Himalayan Drive organized in January saw the state governments of West Bengal, Sikkim and Gorkhaland Territorial Administration (GTA) come forward, even if for the sake of giving a push to tourism in these states.

From July this year till the beginning of 2015, there are plans to organize three sports car rallies i.e. Car Rally for the Blind, TSD Rally and Himalayan Drive 3 to get sponsorships from state governments and sports and non-sports companies.

Just Sportz Management believes that sports motor events make a great platform for some businesses to market campaigns in other regions of India, and it is common to see non-sports companies sponsor such events.

?Though it is nascent in the eastern region, it will catch up here with improved sentiments in the economy and companies looking at alternative ways to generate brand recognition,? Just Sportz Management director Tamal Ghosal told indiantelevision.com. ?We aim to ink a number of new sponsorship deals with various brands for our forthcoming events.?

Ghosal said that the company?s Facebook page had got over 1,200 likes till date and apart from undertaking various above-the-line (ATL) and below-the-line (BTL) activities, they would also focus on online marketing activities.

Just Sportz Management director Siddharth S. Bose said that they intended to promote motor rallies of various types, motor cross, drag races and motor gymkhanas and making motor sports more acceptable and popular was their passionate objective.

A city-based marketing expert said that sports as a property would be one of the major interests among corporates looking at increasing their marketing spends here. ?The value of these sponsorship deals is generally high,? he added.

 Just Sportz is not only into motor sports, the company also espouses noble causes like celebrating the inevitable certification of India as a polio free country.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/ban.jpg?itok=_vIlfmJw
Media Worldwide launches Bangla Talkies

Music channel network, Media Worldwide Ltd has announced the launch of an all new channel Bangla Talkies.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/colors_0.jpg?itok=-blDJ5ro
COLORS launches an epic tale of good vs. evil - ‘Vish Ya Amrit: Sitaara’

COLORS, India’s leading premium Hindi entertainment channel is strengthening its leadership in the fantasy and supernatural genre with the launch of ‘Vish Ya Amrit: Sitaara’

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/pro.jpg?itok=-lX7cITN
First Promo of Pro Volleyball League goes on air

With the league a couple of months away, volleyball fans across the country were treated to the first promo of Pro Volleyball League on Wednesday.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/cnn.jpg?itok=PUoSxwUV
CNN Digital appoints new head of CNN Digital Asia

CNN Digital has appointed Brett McKeehan as Director, CNN Digital Asia. Based in Hong Kong, McKeehan will lead the Asia-Pacific team and have editorial responsibility for content coming from teams across the region for CNN Digital’s global audience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/discovery.jpg?itok=RlPUVhPd
DISCOVERY TO BROADCAST LIVE FROM THE BOTTOM OF ONE OF THE LARGEST SUBMERGED SINK HOLES IN THE WORLD

Located 46 miles off the coast of Belize, the Blue Hole is known around the world for its crystal-clear water and its abundance of sharks and sea life.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/drapers.jpg?itok=pXdUPmXG
“Meet the Drapers”, the crowdfunding reality show by Sony Entertainment Television, is again on the hunt for the next big idea; Season 2 going global

“Meet the Drapers” Season 1 debuted the world’s first crowdfunding-based startup reality show in 2017-2018, featuring the Drapers -- Silicon Valley’s legendary VC family - and was an immediate success in the Americas.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/top.jpg?itok=iVD9gYfB
Kids most benefited genre in Chrome DM week 46

With a growth of 1.07 per cent, the kids genre in all India 1 lakh+, marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics and Media. Discovery garnered the highest OTS in kids’ genre with 90.5 per cent.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/ra.jpg?itok=DxzPxtHB
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sony.jpg?itok=XlwZkCP5
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories