Television

Sony ropes in Tendulkar as it rebrands sports portfolio, adds two HD channels

MUMBAI: Sony Pictures Network is all set to rebrand its sports portfolio, including ESPN. SPNI's bouquet of sports channels includes TEN 1, TEN 2, TEN 3 and Sony 6, which are set to see significant changes.

SPNI has also roped in Sachin Tendulkar as its brand ambassador for sports. Sony has grouped its sports brands under the business vertical -- Sony Pictures Sports Network (SPSN).

With the addition of two HD channels, Sony TEN 2 HD and Sony TEN 3 HD, 11 channels dedicated to bringing the best domestic and international sporting action to viewers, Sony reinforces its position as one of the largest broadcasters of sports in the Indian sub-continent.

Programming break-up of 11 channels comprising five SD and six HD channels:

Sony 6 and Sony 6 HD ----- Cricket

Sony TEN 1 & Sony TEN 1 HD: Wrestling entertainment

Sony TEN 2 & Sony TEN 2 HD: Football

Sony TEN 3 & Sony TEN 3 HD: Sporting events in Hindi

Sony ESPN & Sony ESPN HD -- International sports

Sony TEN Golf HD ------ Non-stop golf action

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