Television

Sony Six's Prasana Krishnan upbeat about African Cup Of Nations broadcast

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/01/16/2015_Africa_Cup_of_Nations_logo.png?itok=oJtrnaAE

MUMBAI: After generating considerable revenue and viewership with the FIFA World Cup and EURO, Sony Six continues to extend its catalogue of international football and this time it has invaded a new territory.

The channel has added to its kitty the African Cup of Nations, which started in 1957 and comprises 16 nations from the African continent. This will be the first time that the tournament will be aired on Indian television. Speaking to Indiantelevision.com, Sony Six business head Prasana Krishnan said that he was “quite surprised” that an event filled with numerous stars has never been broadcast in India until now.

 

The tournament kicks off on 17 January, 2015 with a match between the host Nation Equatorial Guinea and Congo. The tournament clashes with all the major club leagues across the globe and certainly raises a question mark if Indian football lovers will miss their favorite club action in order to catch up with the African Cup.

When asked about this, Krishnan said, “We will always have multiple action going on at the same time but it is up to the viewers to decide what they want to follow. International football is always respected and people love to see their stars playing in country colours for their respective nations.”

 

Many big club managers have started to blame the African Cup of Nations due to their recent failures as the core of many teams took a blow when strong performers were not available for selection. All other major international football events are played during the June - July calendar gap and there is a long term debate going on if AFCON should also be conducted during such a gap. Krishnan explains, “As a broadcaster, I would have certainly loved a gap but I see this scenario in a very positive way. The viewers are already in a football-watching mood as all the action is on and hence we don’t need to put some special efforts to engage their attention. Moreover, managers were well aware that the players will leave during this period to serve their nations and hence they should have no reasons to be upset. The long going debate about calendar gap is FIFA’s prerogative to solve.”

While traditionally, broadcasters acquire sporting events' rights for the long-term, in this case Sony Six has picked up the rights only for 2015. This is an experiment for both the hosting organization and the broadcaster. The viewership numbers and popularity of the aired matches will, in turn, determine whether the association will grow further.

 

With this acquisition Sony Six aims at establishing itself as a home for international football. Krishnan sees this increased football coverage as a positive move towards improvising the sport in basic level. “The final goal is to see India playing in tournaments with international importance and as we broadcast more of the sport in India, we will see kids following them and someday we may have a strong football team. As far as Sony Six is concerned, we will not only restrict ourselves to international football. Whenever we see an opportunity to acquire club action, we will catch on to it.”

No media or marketing campaign to promote the tournament to viewers is on the cards as of now. "We didn't have too much time to promote the tournament so we are not looking at a specific marketing campaign."

Though the tournament is filled with established stars, one will have to wait and watch how AFCON establishes itself in the midst of action packed Club football.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/pathan.jpg?itok=tah626ME
‘Special Operations India: Pathankot’ to release third film on History TV18

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/cnbc.jpg?itok=opviMAi9
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/mn.jpg?itok=QPriVkLO
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/india.jpg?itok=M2oqHiQO
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/vs.jpg?itok=pVjUI8CY
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/bbc.jpg?itok=gE0qxQNX
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/fox.jpg?itok=tK9XckqM
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/dev2.jpg?itok=LqKTXd3c
Engaging viewers with diversified content, COLORS brings you investigative thriller - Dev2

He thinks like a criminal, is at home around a crime scene and possesses an ironclad will to rid the city of nefarious wrongdoers; Detective Dev Burman returns for an explosive second season on COLORS – India’s premium Hindi entertainment channel.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/dish.jpg?itok=aEKE6Gl3
Dishum TV's quest to succeed in the Bhojpuri market

MUMBAI: Week 24 of BARC's data for the Bhojpuri market was out on Thursday. Like most weeks, this time too there were no revelations. For the longest time, this space has been captured by two players - Big Ganga and Bhojpuri Cinema - and there's no evidence to suggest a potential disruption in the...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories