MUMBAI: Sticking to its promise of providing its viewers with a diverse offering of sports; Sony Six, has acquired the broadcasting rights to the Red Bull Air Race World Championship.
Being one of the fastest and most exciting motorsport on the planet, the event will feature on the channel possessing sole television rights across the subcontinent. The acquisition also marks the inaugural broadcast of the series for the first time ever across Indian television screens. As the onset to the sport going live for Indian viewers, the series leads to its maiden visit to Croatia this Sunday 13 April 2014.
Speaking to indiantelevision.com Sony Six business head Prasana Krishnan says: “This is a great opportunity for sports fans to witness something that has never been telecast before on Indian screens. We look at it as an essential addition to our diverse sports offering.”
The fastest and fiercest global motorsport series, Red Bull Air Race utilises the most agile, lightweight racing planes. This one-of-its-kind air sport combines speed, precision and skill, as the competing pilot’s race in high-performance airplanes, between 15 and 25 meters above the ground, navigating a challenging obstacle course of Air Gate pylons at speeds of up to 370kph.
“It’s a great lifestyle product to have on board, and it serves the aspirational quotient in sports enthusiast. Everyone likes fast sports like a Moto GP and a Formula One, we are targeting those individuals with this event,” adds Krishnan.
The World Championship features 12 pilots from across the globe. The reigning champion from the last world championship Paul Bonhomme of the United Kingdom is also in the mix and will be looking to defend his title.
An exciting feature of the 2014 Red Bull Air Race World Championship is the debut of the Challenger Cup that will give a new generation of talented pilots from around the world a chance to experience the thrills of the sport.
The Roving race is set to be an electrifying follow-up to the season opener in Abu Dhabi and ardent followers of the Red Bull Air Race will be able to catch the action unfold exclusively on Six at 07:30 pm on 13 April.