Sony Six to air an exclusive run-up to the 2014 FIFA World Cup

MUMBAI: Starting 5 May, Sony Six, India’s premier sports and entertainment channel will launchan exclusive line up of content that will feature as an onset to run-up to the 2014 FIFA World Cup, Brazil. As the international home of football – ‘Brazil’ stands on the horizonto host the biggest football event on the planet; itsexcitementhas already journeyed onto the Indian shores. Thetournament is staged at an all-time high and is ready to capture the imagination of millions of sports enthusiast and hard-core football lovers. Sony Six, that holds the rights for telecasting the event exclusively in India, look to capitalise on this opportunity through high quality and exclusive content to the fans.

The channel will broadcast the following programmes:

Sony Six EVP and business head Prasana Krishnan said,“The excitement that stems from every World Cup is huge. We are using this fantastic opportunityto capture the hype of the upcoming2014 FIFA World Cup™. Our holistic line-up of content promises to ignite the fervour as well as the passion that the viewer’s hold for Football. Our comprehensive line up of pre-tournament programmes promises the fact that there’s something for everyone to enjoy as SIX will provide the fans a true taste of the best footballing action before the biggest tournament in the world kicks off.”

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