Sony Six & TNA to live telecast Mumbai’s Impact Wrestling event; to search for India’s next wresting star

MUMBAI: Multi Screen Media’s (MSM) sports TV channel Sony Six will be broadcasting three live Total Nonstop Action (TNA) wrestling events in December, which are scheduled to take place in Mumbai from 2 - 4 December. 


In a first for India, Sony Six will air the international sporting event live, featuring the stars and knockouts of TNA’s flagship Impact Wrestling. The final show TNA One Night Only: Mumbai on 4 December will be broadcast live in India, the United States and all around the world. It may be recalled that, in February this year,  Sony Six inked a long-term broadcast deal with TNA wrestling, which runs through 2022.


At present, three stars will be part of the live telecast in India, the United States and around the world. These include:  India’s Mahabali Shera who is TNA’s first ever Indian wrestler; former TNA world heavyweight champion Ethan Crater 3 and Knockout Rebel.  


Additionally, Sony Six and TNA have also partnered for the second time to search for India’s next big wrestling talent, who will join Mahabali Shera on the TNA roster. This will give aspiring wrestlers from India an opportunity to be showcase their skills on a global platform. Shera was TNA’s first ever Indian find in 2014, who was crowned after a year-long talent search led by TNA Hall of Famer and Olympic Gold medalist Kurt Angle.


Sony Six business head Prasana Krishnan said, “We started this initiative two years ago. It has been one of our flagship properties, which is growing phenomenally. The number of viewers in calendar year 2014 exceeded 90 million at many stages. Wrestling is very much connected in India as it is played at the grass root level, which gives great potential as content. After cricket, it is the most viewed sports in the country and that makes it a natural candidate for investing and expanding in India.”


TNA executive vice president of television and talent relations John Gaburick added, “This is only the beginning, we are following break-to-break approach and we look forward to become part of Indian wrestling community and build our relation in years to come. To start with, we are looking forward to explore and find new talent from different cities and states. As long as we keep finding new talents, we will be ready to invest.”


Further discussing the content for the program, he said, “We want to show Mumbai to the world, we don’t want to just to set up a wrestling show here but also be part of the wrestling community in India. For that we have created original content for the Indian market in terms of touching field brand in the market.”


Pro wrestling has been introduced in India before, when Jeff Jarrett introduced Ring Ka King. Initially, it got good ratings with a stiff competition from competitors. However, the let down was the content, which failed to sustain in the long run.


This in turn gave TNA insights for further investment. Speaking on revenue generation and investments, Krishnan said, “Local sponsors will come in but for now our focus is on getting the event right. When you have a successful event, revenue always follows.”


TNA's fare is not the only action sport which attracts Indian audiences, World Wrestling Entertainment (WWE) also has a strong following. Talking about competitors, Krishnan said, “We are looking forward to initiatives taken by TNA, starting from the live broadcast of the show and second edition of the talent hunt for TNA's  roster. They are very focused and committed, and in the long run, it will definitely show some results in big way. The show will be one of a kind.”


Gaburick asserted, “WWE is older than us, they had a big head start in terms of brand growth compared to what we are today. But we have more impact in the community and it is the first foundation block for any organisation. Keeping the history of sports in India in mind, we will embrace it and make a mark in Indian market.”


Present on the occasion, Dalip Singh Rana also known as ‘The Great Khali’ said, “I’m very much excited about the collaboration between Sony Six and TNA wrestling. It will be a boost for the Indian wrestling market and the talent hunt will providea  platform for young talents in India.”


Commenting on the possibilities of collaboration with Singh, Gaburick said, “Having worked with him before in WWE, I think we both understand the importance of Indian market for wrestling. He wishes to be part of the program and it is about timing and scheduling and getting the deal done. I think we have a bright future for wrestling in India.”

Latest Reads
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories