Television

Sony Six set to redefine prime time viewing with 2014 FIFA World Cup

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/05/28/sony_six_logo_3_0.jpg?itok=8RD3VxBQ

MUMBAI: Beginning 12 June, Sony Six, the official broadcast partner for 2014 FIFA World Cup, will redefine prime time viewing of Indian audiences. Being hosted in Brazil, the event is getting ready to capture the imagination of millions of sports enthusiast and hard-core football lovers. With an estimate of over 65 million viewers in the Indian sub-continent itself, the World Cup hopes to rival even the biggest of sporting events in India.

With the world talking of the big sporting event, Sony Six is all set to tap into the prime time slot featuring the live games from the 2014 FIFA World Cup. The channel will exclusively broadcast nearly 38 per cent of the total live games in the prime time slot of 9.30pm across the Indian subcontinent (24 games in the 9.30pm time slot out of the total 64 matches).

The telecast will begin at 8pm with one of a kind studio show, leading up to the match kick off at 9.30pm, where popular anchors and guests will provide the most interesting and unique insights about the players and the tournament.

 The 9:30pm slot will showcase some of the most exciting match-ups of the group stages including Germany vs Portugal. Viewers can also catch some of their favourite teams including Spain, England, Uruguay, Netherlands and few of the most exciting knock out stage games in the same slot.

Last time around, of the total viewer demography in India, the tournament had attracted 38 per cent viewership from the 15-34 year audience category presenting a unique opportunity for advertisers and marketers to invest in.

Commenting on the estimated viewership for this year tournament, Sony Six business head Prasana Krishnan said, “The projected reach during the tournament is incomparable, given its value as well as time convenience, the viewership numbers account for a wide geographic spread as well as a significant proportion of the world’s population.”

Alliance Advertising, the media buying agency of XOLO, the first official advertiser for 2014 FIFA World Cup on Sony Six, director Arshad Nizam said, “2014 FIFA World Cup is the most anticipated event this year and associating with an event of such magnitude gives XOLO a great opportunity to reach out to the key target audience who will be glued to Sony Six to catch the best footballing action. Considering majority of the matches are slotted for 9.30pm, which is prime time television viewing, gives advertisers a great platform to connect and engage with their audience.”

Not limiting the reach through in-home viewing, the channel feels there will be a continued increase in viewership through out-of-home set up’s including pubs, bars, restaurants, clubs, hotels and official FIFA Fan Fests etc. from metros as well as other emerging markets across the country.

Oxygen Entertainment & Media Solutions director Sajjad Meherally said, "2014 FIFA World Cup has created a huge stir across India with everyone cheering for their favourite team - planning parties and getting geared for the biggest sporting extravaganza. Clients are planning Brazilian themed viewing parties with international performances for their guests. We are getting a lot of inquiries from smaller towns like Ahmedabad, Nagpur, Indore, Nashik and Ludhiana too."

Besides India, the channel will also broadcast the tournament exclusively to audiences across Bangladesh, Sri Lanka, Nepal and Maldives. 

The tournament will be in two stages; group stage will feature 32 nations and will be played from 12 June-26 June. The knockout stage will start from 28 June and conclude with the FIFA World Cup final match on 13 July.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Kisan_channel1.jpg?itok=nz2R35_l
Nine Doordarshan 'kendras' fail to utilise budget for Kisan channel

NEW DELHI: Nine Doordarshan 'kendras' (centres) including four in the northeast failed to utilise budgetary allocation for Kisan channel programmes in the first quarter of 2017-18. On the other hand, the Central Production Centre in Delhi exceeded using its allocated budget.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/partha-dey.jpg?itok=VFLSvk43
Dishum Broadcasting appoints Partha Dey as COO

Dishum Broadcasting has appointed Partha Dey as the chief operating officer (COO), reporting to the board of directors. His new portfolio would include overseeing and managing broadcasting operations including programming, OAP, consumer research and branded content.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/zeel.jpg?itok=9lMfXwcM
&Privé HD ropes in Fiama and Vaseline, premieres with 'Moonlight' on Sunday

ZEEL's new channel &Privé HD, which promises to treat cinema lovers, through collaborations with Hollywood studios -- Sony Pictures and Paramount, has roped in partners Fiama and Vaseline.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/punit-goenka.jpg?itok=F3zkFQnz
ZEEL CEO Punit Goenka motivates youth, honours his one-millionth Twitter follower and family

One of the leading traditional Indian broadcasters ZEEL acknowledges and recognises the importance of new media. It has kept its promise with India's social media enthusiasts and followers, and honoured them.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/tv.jpg?itok=caAgyiz5
Most TV execs can't sell streamlined multichannel ads, rely on homegrown tech: Study

Most TV companies are unprepared for advanced TV, a research has revealed.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/rajat-sharma-800x800.jpg?itok=7u0-8_Cb
New NBA president Rajat Sharma to strive for healthy competition in fraternity

India TV founder and chairman Rajat Sharma has been elected as the president of News Broadcasters Association (NBA).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/PRASAR.jpg?itok=B5an8ay6
Prasar CEO reiterates implementation of SC verdict on DD's shared sports feed retransmission

NEW DELHI: Prasar Bharati CEO Shashi Shekhar Vempati has directed all private direct-to-home and cable operators not to telecast the sporting events' live feed from Doordarshan that have originally been shared by rights-holding private broadcasters. This was conveyed through a tweet by Vempati....

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/UDAY-SHANKAR.jpg?itok=Pr4g8jcN
Star's Uday Shankar on distribution challenges, IPL, FTA vs. pay TV, innovations, Made in India content…and much more

From the thirty seventh floor room, consisting of a table for the occupant to stand and work, some thought-provoking books and a huge TV screen, apart from other knick-knacks, the city life and environs below look scenic. Rather, most of the surrounding sea-facing skyscrapers in between the  green...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/colors.jpg?itok=lCvy4Qkw
Colors reinvents prime-time with 'Tu Aashiquii', 'Ishq Mein Marjawan''s unconventional storytelling

Love is unpredictable. On one hand, it gives a person the power to create the perfect fairytale, on the other hand, it can destroy everything in its path. Love can liberate or it can perish. Putting the spotlight on bolder and edgier content, Colors is all set to present two extreme shades of love...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories