Television

Sony Six’s on-ground activities push NBA’s viewership

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/12/12/prasana.jpg?itok=pJPou623

MUMBAI: If numbers are to be believed then basketball has started getting its due in the cricket-crazy country.



 The National Basketball Association (NBA) is seeing its popularity levels scale upwards on television thanks to a wide on-ground marketing push. Sony Six, which broadcasts the NBA action, has seen a 70 per cent increase in its viewership this season, claims the channel. When asked about the reasons behind the same, the channel’s business head Prasana Krishnan says, “One, the overall penetration and popularity of the game is increasing in India.  Two, our on-ground marketing initiatives in 16 cities, which propelled this growth. We have been marketing the brand and product intensively.”



NBA India and Multi Screen Media (MSM) had signed a three year television agreement beginning 2012.



NBA India, this year, launched its on ground activity, the NBA JAM in 16 cities. The event which took place from 22 September to 6 December featured a 3 on 3 tournament format, which had more than 3,000 teams participating. The tournament also saw more than 600 colleges participating. The 16 cities included Chennai, Guwahati, Kochi, Lucknow, Jaipur, Nagpur, Bangalore, Kolkata, Chandigarh, Ahmedabad, Bhubaneswar, Delhi, Indore, Hyderabad, Pune and Mumbai. In Mumbai, celebrity Neetu Chandra was roped along with the Sacramento Kings dance team, who were flown in from the US to entertain fans during the event.



Krishnan says that one of the key learning’s for the channel from this season was that it witnessed a growth in southern markets. “Last year, we visited only Bangalore and Hyderabad. This year, besides these two, we also visited Kochi and Chennai where these markets have improved. So have also interior markets, like Jaipur, Indore, Lucknow, Chandigarh etc.” Krishnan informs.  It was also the core marketing proposition of the channel during the launch this year.



The business head opines that the potential for continued growth in non-cricket sports properties is very high and the challenge ahead for the channel would be to continue the momentum. He feels that the biggest challenge ahead can be transformed into the biggest opportunity which is to make the sport better entrenched and bigger in the country.



Speaking on this success of the new found sport, Group M ESP national director- entertainment sports and live events Vinit Karnik says, “After football, if there is a low hanging fruit, it is basketball. This is because most schools in India have had a basket, if not a proper court.  It is one of the most sampled sports at the school level but since for a long time nothing concrete was organised for players in the country, the game never got its dues. But with NBA and its 3 by 3 format, these schools and colleges will bring the sport back in lime light and the potential is set to grow.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/itw.jpg?itok=hmqKyLcJ
ITW Consulting bags in-stadia ad rights for Ind & Aus tours of SA 2018

ITW Consulting, India-based sports management company, has acquired in-stadia advertising rights for the Indian and Australian Tours of South Africa for 2017/2018. ITW Consulting rights will market and sell these in-stadia advertising rights to non-South African companies and entities.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/kids_0.jpg?itok=b5ZsY1mu
Nickelodeon kid's choice awards 2017

Nickelodeon Kid's Choice Awards (KCA) 2017, presented by Dabur Red Paste, powered by Jolly Rancher in association with Yellow Diamond and Funskool and Apis Honey took place on 15 December 2017.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/focus_0.jpg?itok=pOn0X1ZX
Focus Group to launch Kannada news channel

Focus Group is now focusing on south India with its upcoming news channel Focus TV Kannada News.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/STAR.jpg?itok=US-ROVhF
Panchal helps Star Bharat top Hindi GECs across genres

Optimystix Entertainment’s Indian comedy sitcom Kya Haal Mr. Panchal on Star India’s FTA Hindi GEC Star Bharat has been amongst Broadcast Audience Research Council of India’s (BARC) weekly list of top-five Hindi GEC programmes in the HSM markets, more so during primetime. In week 49 of 2017:...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/%26privehd.jpg?itok=iF9fuA6W
&Privé HD celebrates the birthday of the Steven Spielberg

&Privé HD, the English movie channel, presents Club Privé: Spielberg Edition – a curation of five of Spielberg’s best movies exploring different sides of human emotions. The special will air from 18 to 22 December at 11 pm only on &Privé HD.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/17/greengold.jpg?itok=nKMJWQ6p
Green Gold’s golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/16/Gujarat_elections.jpg?itok=_UNo5uA8
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories