Sony Six hopes for improved NBA viewership with Bhullar’s debut

MUMBAI: Toronto born Indian Gursimran Bhullar (SIM) is all set to make his National Basketball League (NBA) debut with Sacramento Kings. He will be the first player of Indian origin to feature in NBA.

Multi Screen Media’s (MSM) sports channel Sony Six is the official broadcaster of NBA in India and the Indian’s debut in NBA will boost viewership for Sony too. Talking about Bhullar’s debut, Sony Six business head Prasana Krishnan said, “Sim is now a part of Sacramento Kings and would hopefully play on Monday as speculated. It would be a historic event and would hopefully be a big boost for Basketball and NBA in India.”

In various schools and colleges across India we see kids playing cricket on basketball court with dreams to become Sachin Tendulkar, Sourav Ganguly or Mahendra Singh Dhoni. While, India has a many idols to follow when it comes to cricket, there is serious crisis when it comes to other sports and especially basketball. Micheal Jordan, Kobe Bryant were inspiration for hardcore basketball fans but lack of local connect always played the spoil sport. Bhullar’s NBA debut will certainly lay foundation in bridging the local connect gap.

NBA India in association with Sony Six has already started many initiatives to popularise the sport at the grassroots level. A few among them being, school and college basketball leagues, roping in Bollywood actor Abhishek Bachchan as the brand ambassador of the sport and his participation in the NBA-All star game. The activities have so far been able to rejuvenate the sport in India.

When asked about the historical debut of Bhullar and its impact on Indian NBA growth, NBA India managing director Yannik Colaco told, “I think Sim’s NBA debut is one of the few points that may ignite the growth of the sport in India. We have been making a lot of efforts to popularise the sport at a grassroots level by providing advanced facilities to the aspirants. NBA now is an established venture amongst Indian sports and is growing thick and fast. Sim’s debut is a great moment for Indian history and we should have more Indians playing at the top level.”

After going undrafted in the 2014 NBA draft, Bhullar joined the Sacramento Kings for the 2014 NBA Summer League. On 14 August 2014, he signed with the Kings, becoming the first player of Indian descent to sign with an NBA team. However, he was later waived by the Kings on 19 October 2014. On 2 November 2014, he was acquired by the Reno Bighorns as an affiliate player.  Bhullar made his D-League debut on 6 December with 4 points, 8 rebounds and 6 blocks in Reno's 141–140 loss to the Los Angeles D-Fenders. On 22 February 2015, he recorded his first career triple-double with 26 points, 17 rebounds and 11 blocked shots against the D-Fenders.  On 2 April 2015, Bhullar signed a 10-day contract with the Sacramento Kings.

"It's a big moment in the history of the NBA and the history of my country in India. I know my family's going to be proud of me and everybody's going to be proud of me and cheer me on the court," Bhullar had earlier told the Associated Press.

Latest Reads
FOODFOOD announces veeba cook off powered by Daawat Basmati Rice and Tata Sampann

Cooking doesn’t get tougher than this! FOODFOOD Pro an initiative of FOODFOOD, India's premier 24x7 Food and Lifestyle channel is proud to announce an intense and exciting eleven - episode series, VEEBA COOK-OFF, a challenge, that is purely ‘By the Professionals and For the Professionals'. This...

Television TV Channels Factual & Documentary
Celebrate Republic Day with megastar league on Sony Max 2

MUMBAI: On Republic Day get ready for an all day long movie marathon with India’s iconic Hindi movie channel from Sony Pictures Networks, SONY MAX 2. Binge-watch the movies of some of Bollywood’s megastars throughout the day on 26th January with SONY MAX 2’s Megastar League. 

Television TV Channels Movie Channels
2017 blockbuster hit 'Golmaal Again' will make its television premiere on star gold this friday

Star Gold is kicking off the year with the World Television Premiere of one of the most succesful films of 2017, Golmaal Again, that raked in over 200 crores at the box office and set it on fire with its unmatched gags and action. The film that left audiences in splits of laughter and many ‘...

Television TV Channels Movie Channels
BBC Worldwide India announces partnership with Applause Entertainment

BBC Worldwide India has announced a partnership with Aditya Birla Group’s Applause Entertainment that will see the two organisations working together to develop and produce Indian versions of iconic BBC formats.

Television Production House Non-Fiction
Bring in Republic Day with the award-winning political comedy VEEP on Star World

Our 68th Republic Day is just around the corner and considering the political scenario in our country and globally, Star World has lined-up a marathon of a show that is not only entertaining but also takes a satirical view into what goes on behind-the-scenes in government policy-making and...

Television TV Channels English Entertainment
ZEEL president - Legal & Regulatory Affairs, Mr. Avnindra Mohan conferred prestigious "CA Distinguished Achiever - 2017" Award by ICAI

Mr. Avnindra Mohan, President – Legal & Regulatory Affairs, Zee Entertainment Enterprises Ltd has been selected as the winner of the prestigious award in the category “CA Distinguished Achiever-2017” for exceptional performances and achievements by the Institute of Chartered Accountants of...

Television TV Channels GECs
Discovery India ties-up with Reliance Animation to produce kids IP

Discovery Communications India has commissioned Reliance Animation to produce a new disruptive Indian original content series Little Singham, an animation series inspired by the movie Singham. Targeted at kids in the age-group 4-8 years old, Little Singham will make its debut on television in...

Television TV Channels Kids
Star Sports EVP and marketing head Shubhranshu singh quits

MUMBAI: Star Sports Executive Vice President and Head Marketing Shubhranshu Singh has quit the company after a four-year stint.

Television TV Channels Sports
Discovery bags nine sponsors for Battle Ops

Battle Ops, Discovery Communications India’s (DCIN) integrated television and digital offering, has received a resounding response from the advertiser community. The show, which will premiere on Discovery Channel and Veer on 26th January, has already sold out with nine sponsors on board.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories