Television

Sony Six bags World Kabaddi League broadcast rights

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/07/11/Sony_Six_1.jpg?itok=9uB0TW9_

MUMBAI: Multi Screen Media’s (MSM) sports arm Sony Six has bagged the television broadcast rights of the World Kabaddi League (WKL) in India. That apart, the sport will be exclusively telecast on Geo TV in Pakistan and ARY TV in Dubai and UAE.

Indiantelevision.com was the first to report about the possible acquisition. Sony Six currently has big sports properties on board, right from the Indian Premier League (IPL) to the ongoing FIFA World Cup.

While seven countries including India, Pakistan, England, Belgium, USA, Canada and Australia will participate in the WKL as of now, 10 teams that are neither state- nor country- specific have already been confirmed. WKL has been modeled on lines of a travelling sports property where all 10 teams will play each other in the same week, similar to the Formula One format.

The prize money for the opening season of the League is Rs 4 crore.

World Kabaddi League commissioner Pargat Singh commented on the deal saying “Since time immemorial Kabaddi has incited passion among the North Indian youth. By and large a rural sport, Kabaddi is going through a transformation, as seen in the last four successful seasons of the World Cup with participation from over 21 countries. In our endeavor to professionalize the sport we intend to take Kabaddi to the next level through our partnership with Sony SIX as the official broadcaster of WKL in India. With World Kabaddi League (WKL) our attempt is to give Indian emerging talents a platform for a serious Kabaddi career. ”

World Kabaddi League CEO Raman Raheja commenting on the selection of the premier broadcasters said, ''We were in talks with various broadcasters for each region and out of them all Sony Six had the most promising line up of premier sporting properties this year. For a debutant sporting property the broadcaster becomes a very crucial associate in determining the economic success of a league and I am extremely delighted to announce this association. WKL’s underlying philosophy has been to build a sustainable eco system for all its league partners and associates. WKL will leave no stone unturned in providing a rich engaging experience to the sports fans through its enhanced production values.”

MSM EVP and Sony Six business head Prasana Krishnan said “We are pleased to sign World Kabaddi League as this game has a latent following in North India where it is seen as a community sport. We feel it is time to revive its legacy and make it an exciting venture for all those involved in the Kabaddi ecosystem. It will be interesting to take this sport to the swanky stadiums in India and abroad. It’s our endeavor to popularize Indian sports and through this association we aim to create visibility and generate interest for the game.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/colors-infinity%20%281%29.jpg?itok=_mC9t2eq
Colors Infinity action-packed line-up for this summer

This summer, Colors Infinity takes on the bad guys with an action-packed line-up of programming. Following the premiere of The Blacklist: Redemption, the channel will add two new shows – Taken and Shades of Blue to its list of Instant Premieres.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/varun%20%281%29.jpg?itok=obA4qQdQ
iTV Network elevates Varun Kohli as CEO

Varun Kohli has been elevated to the post of chief executive officer (CEO) of iTV Network. Prior to this promotion, he was India News CEO.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Harish_Goyal-Amit_Goenka.jpg?itok=WNUPRE5v
Zee accelerates growth plan for Africa, partners TNTSAT

MUMBAI: Aiming to further strengthen its presence in Africa, leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL) today announced its entry into the French-speaking country of Mali with the launch of its leading channels, Zee Magic and Zee Cinema on DTT network – TNTSAT...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Star-Virat-Kohli.jpg?itok=djfMxiM0
Comment: Is BCCI lbw on Star's sponsorship googly?

Why blame Virat Kohli & Co. for crumbling on a doctored pitch in Pune in the first Test against the visiting Ausssies? And, why should it come as a surprise? Indian cricket --- administrators, (most) cricketers, sponsors, various rights holders, other stakeholders, et al --- itself lives in a...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/the-voice%20%281%29.jpg?itok=J9g5cPnB
AXN to premiere 'The Voice' s12

It’s time we move from stunts to saxophones, action to accordion, and thrill to trumpets with the most awaited music reality show.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/vivo%20%281%29.jpg?itok=ScrjpC0c
Willow TV acquires exclusive US media rights for IPL '17

Willow TV, the primary broadcaster for cricket in North America, has acquired the exclusive media rights in the United States for the VIVO IPL 2017 Twenty20 tournament.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/ten%20%281%29.jpg?itok=0gB_WLJq
Ten Sports: Sony Pictures Networks completes first phase of acquisition

Sony Pictures Networks India (SPN) and its affiliates have completed the first phase of a two-phase acquisition of the Ten Sports Network from Zee Entertainment Enterprises Limited (ZEE) and its subsidiaries.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/Kalli%20Purie-800x800.jpg?itok=fUrJLdfn
India Today taps Taboola to drive engagement, rev & audience development

MUMBAI: Taboola, one of the world’s leading discovery platforms, has announced an exclusive, three-year renewal agreement with India Today. Under the agreement, India Today will be integrating Taboola’s personalised content recommendations, full page personalisation, newsroom and audience exchange...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/V-NAAIDU-800X800.JPG?itok=uW3cHCJ-
Content with subtitles on India, Ukraine pubcasters discussed

MUMBAI: India and Ukraine have agreed to strengthen the bilateral cooperation between the twocountries through the medium of Cinema. The cooperation would be worked out through a policy and institutional framework to showcase films through the medium of Film Festivals and utilizing the Film...

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories