Television

SONY SIX bags the exclusive rights to the New Zealand – India cricket Series

MUMBAI: SONY SIX, India’s premier sports and entertainment channel has acquired the exclusive broadcast rights to the New Zealand vs India cricket series. The series will be held in New Zealand and is scheduled from the 19th January 2014 to the 18th February 2014. The 30 day tour starts with five ODIs followed by two Test Matches.

 

 

Commenting on this acquisition, Mr. N.P Singh, CEO, MSM said, “We are delighted to partner New Zealand Cricket as the official broadcaster to this series. With this acquisition we are staying true to our objective of delivering high octane sporting events. Sony SIX viewers can now look forward to some of the best cricketing action from two of the most stellar cricket teams in the world."

 

 

Mr. Prasana Krishnan, Business Head, SONY SIX, said, “We are delighted to have this series come our way early into the New Year. Through this acquisition we will give our viewers direct action to one of the most awaited cricket series in 2014. Both New Zealand and India play exciting brand of cricket and we are thrilled to be the exclusive partner to this promising series.”

 

Mr. David White, CEO, New Zealand Cricket, said, “We are delighted to partner with Sony SIX for the series. India is home to the most passionate and dedicated cricket fans, and with Sony SIX as partners for the series, we are assured to reach out to the fans in the best manner.”

 

 

The India tour of New Zealand 2014 bilateral series is a part of the Future Cricket Tour Program (FTP) prepared by International Cricket Council (ICC). This is the first series for the Indian team in the 2014 calendar. The two teams last met in New Zealand five years back in 2009 where India were able to register a series win in New Zealand after 41 years.

 

Sony SIX, India’s Premier Sports Entertainment Channel is owned and operated by MSM India. The company is well known to exclusively broadcast some of the world’s largest as well as renowned international sporting properties like The Pepsi IPL, UEFA EURO 2016, Qualifiers for UEFA EURO 2016 and the European Qualifiers for FIFA World Cup 2018, The Australian Open, TNA, The NBA and The Ultimate Fighting Championship (UFC). Since its inception, the channel has successfully managed to target the youth of India through a mix of sports and entertainment.

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