Television

Sony Six and Pal bags telecast rights of Syed Modi International Grand Prix

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MUMBAI: Sony Six and Sony Pal will be broadcasting the semi-finals and final matches of the Syed Modi International Grand Prix 2015.

Sony Pal will telecast the live event with Hindi feed between 2 - 7 pm on 24 and 25 January. To further strengthen the viewership of the tournament, the deferred telecast of the semi-finals and finals will be on Sony Six in the prime time evening slot (7 pm onwards). Taking under consideration the growing popularity of badminton in the country, Sony Six has undertaken the route of deferred feed in prime-time to ensure greater audience reach.

Badminton Association of India (BAI) president Akhilesh Das Gupta said, ?We are thrilled to be partnering with Sony Six in bringing the final culminating stages of the tournament live to our audience. With the dual language feeds, prime-time telecast, high-quality content and sheer sporting action, we are optimistic in our mission to further advance the popularity of badminton across markets in India.?

BAI vice president, administration T.P.S. Puri added, ?It gives us great pleasure to award the broadcast rights of the semis and finals of the tournament to Sony Six. With this viewers will be able to witness some of the best of international and domestic badminton talent take the court.?

Sony Six business head Prasana Krishnan said, ?The tournament is an exciting addition to our line-up of some of the best in domestic sports content and we are thrilled to be associated with such a grand event that hosts few of India?s brightest sporting talents. This year with the introduction of the Hindi feed and prime time telecast, we aim to tap into the rising popularity of badminton in India and cut across varied audience profile.?

Olympic bronze medallist Saina Nehwal will be seen looking at kick-starting her title defence against the likes of third seed P V Sindhu and the reigning world champion Carolina Marin of Spain. This year, the tourney will also host the best of domestic badminton talents including P C Tulashi, K Srikanth, Ajay Jayaram, H S Prannoy, RMV Gurusaidutt, Shreyansh Jaiswal and K Ajay Kumar amongst many more, battling it out for the title.

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