Television

Sony Six acquires rights of Yonex Sunrise India Open 2015

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MUMBAI: Multi Screen Media?s (MSM) sports and entertainment channel Sony Six has acquired the rights to the Yonex Sunrise India Open 2015.

The championship will be aired from 24 - 29 March. The tournament will be held at the Siri Fort Indoor Sports Complex in New Delhi and will witness some of India?s finest players including Srikanth Kadambi - the reigning Swiss Open champion, the world number two Saina Nehwal, Padma Shri winner P V Sindhu and the Commonwealth Games gold medallist Parupalli Kashyap take part in the proceedings.

Apart from the top crop of Indian talent, the tournament will also feature the best of international badminton talent including Jan O Jorgensen, Lin Dan and the All England Open Championships winner Carolina Marin. The Open is set to see a series of nail-biting matches between players, who will battle it out to win the illustrious title and a total prize money of $275,000. 

With badminton increasingly gaining a strong foothold in India, the current season of the Super Series tournament should add to the ever-growing fan base in the country.

Sony Six EVP and business head Prasana Krishnan said, ?The India Open is undoubtedly the biggest major played in India every year and we are thrilled to come on board as the broadcasting partner for this marque tournament which attracts the best of Indian and international talent year on year. The viewer base for badminton in India has got stronger with every tournament in which our players feature. We expect the viewership to only grow manifold for this tournament considering its iconic status and the conducive telecast hours.?

The tournament currently boasts of the BWF Super Series status, which was given to it in 2011. Super Series is a series of 12 prestigious tournaments played around the world, which also includes the highly coveted All England Open.

Sony Six, as a part of its agreement with the Badminton Association of India (BAI), holds the rights to telecast the tournaments, which are played in the country. Earlier this year, the channel also broadcast one of the premier Indian badminton tournaments in the Syed Modi International Grand Prix along with its sister channel, Sony Pal.

The schedule for the Yonex Sunrise India Open is as follows:

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