Television

Sony Pictures Networks India delivers on its commitment of 'Ek India Happywala'

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MUMBAI: Sony Pictures  Networks India (SPN) has accelerated its focus  towards creating a positive social impact  in the ecosystem by building on its three-pillar framework; empowerment, education and environment. The organization believes that these 3 pillars allow for maximum  impact  on the lives of those it touches, by helping build a sustainable way of life.

SPN through its umbrella CSR campaign, 'Ek India Happywala' attempts to maintain  a common thread of purpose underlying business verticals  and brands within the network.

Comments:

N.P. Singh, MD & CEO, Sony Pictures Networks India:

"Sony Pictures Networks  India is a purpose driven company. It is our constant  endeavor  to contribute  to India's development and  sustainability agenda.  In the current  fiscal we chose initiatives which empowered people by educating  and skilling them or by creating conducive and sustainable environments."

"I feel privileged to be a part of SPN's commitment  towards social impact. Over the next few years, we will drive our CSR agenda with more dedication and passion, aiming to continue the momentum  of bringing about a lasting change for a better and happier India."

Projects:

SPN has undertaken the following CSR initiatives under the three pillars, empowerment, education and environment in the current fiscal:

Empowerment:
1.        India Vision Foundation - 'The Dhun Project' - Music training  to prison  inmates  to enable them to earn a living after their prison term is over
2.   Cricket Association for the Blind Maharashtra - Supporting the association to organize tournaments, trainings, learning sessions  for the blind  cricketers of Maharashtra  including women and children
3.   National Inclusion Cup- Social Development through Football by empowering youth from underserved communities in association with Krida Vikas Sanstha (Slum Soccer)
4.   Go Sports - Supporting Para Champions, Rahul Dravid  Mentorship and  Abhinav  Bindra
Targeting Performance Program for improving standard  of sports in India
5.   Lakshya Institute - Supporting budding athletes  from economically weaker backgrounds in their sporting journey  to reach international levels

Education:
1.    India Vision Foundation- Residential school  support to children of prison inmates
2.   Nanhi  Kali  -  Providing  academic  and   material   support to  girls  from  underprivileged communities in association with the KC Mahindra Trust
3.   Save The Children- Improving the quality of education in schools by building a child friendly
environment using  toons  from  the  Sony  YAY! Channel under  YAY! Vidya  program  in association with Save the Children
4.   Salaam Baalak Trust- Providing support in education, nutrition, health care and vocational
training to street children
5.   Connected Technologies -Improving quality of education in Marathi medium BMC schools by use of enabling technology to create "smart" classrooms

Environment:
1.    Naandi Foundation-  Providing safe drinking water  in villages  in Maharashtra by building
Community Water Centers  at identified locations
2.   LEAD India and Connected Technologies- Water Conservation workshops in schools in association with Sony YAY! and LEAD India and Connected Technologies

With an aim to empower the youth and pave the path for a better  future of the prison inmates,SPN celebrated the fifth anniversary of its music channel, Sony MIX, by launching 'The Dhun Project' in partnership with  India  Vision  Foundation. This  facilitated the  opening of music  training  centers across  five  large  prisons  in India  (Gurugram,  Kasna, Dasna, Rotak  and  Ambala). This  initiative enabled over  500  prisoners to discover their talent  and hone their  music skills. Falling  under  the
'empowerment' pillar  of  SPNI's CSR programme, the  network stressed  on  using  the  powerful
medium of music for rehabilitation of inmates, preparing them  for a successful  reintegration into society.

To sustain the momentum of its CSR agenda  based  on sports, SPN partnered with Slum Soccer and sponsored the National Inclusion Cup (NIC). Through SPN's constant support,the slum soccer teams  were  given  top-notch training  while  the tournament garnered accolades reaching out to over  500  athletes. SPN also associated with the Cricket  Association for the Blind of Maharashtra to empower this differently-abled section  of the society. This association helped in catalyzing the cricketing prospects of 1000  young  participants. SPN has supported 45 Para Champions and 117 athletes in their training and nutritional needs  through its partnerships with Lakshya Institute and Go-Sports Foundation.

Under  its 'environment' pillar, SPN partnered with  The Naandi  Foundation to address  the  rising concern of potable drinking water  by  providing cost-efficient water  purification services  to the villagers. Through  this alliance, Sony Pictures  Networks India  is setting  up 30  community water centers across the  state of Maharashtra in Mumbai, Pune, Thane, Kolhapur, Solapur  and Sangli. This project will strive to ensure each community water center is built using established and proven technologies,which are best suited to local water treatment in each of its geography of operations. The network has also initiated water conservation projects in various  schools across Delhi, Uttar Pradesh, Gujarat, West Bengal  and  Maharashtra in partnership with  Lead  India  and Connected Technologies, using children's favourite toons from its kid's channel Sony YAY!

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