Television

Sony changes LaLiga telecast time for India

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MUMBAI: Sony Pictures Sports Network (SPSN), the official broadcaster of LaLiga, has scheduled the El Clasico match between arch rivals Real Madrid and Barcelona on 23 December 2017 at 5:30 pm to suit the timing of Indian viewers.

The live coverage of the game will begin at 4:30 pm on SONY TEN 1 and SONY TEN 2 channels. Recognising India?s potential as a footballing nation, LaLiga has also planned a special screening of the match at the NSIC Grounds, Okhla, in New Delhi supported by additional on-ground activations to engage football fans.

Football Extraaa will be broadcast directly from NSIC. It will not only showcase pre, mid and post-match analyses and expert insights from football guest panelists but also run a live contest in the studio where viewers can pose questions to the guests on Twitter and win merchandise.

SPN India president sports and distribution business Rajesh Kaul said, ?Sony Pictures Sports Network and LaLiga have come together once again to serve football fans both on-ground and on-air in India and across the Indian subcontinent. Our commitment to Go-Beyond is demonstrated not only in broadcasting the El Clasico at primetime for fans in India but also giving them an on-ground experience of the live screening taking them closer to the game in Spain. Last season we telecast over 300 live games which is the highest number of games telecast in any European football league in a single season in India. The first El Clasico of season 2016-17 was the most viewed international league football game in India that season. We want to continue to drive the growth in viewership and our collaborative efforts for the first El Clasico of the season will further amplify its presence in India and expand our reach.?

LaLiga president Javier Tebas said, "This 23 December, the first El Clasico of the season will be played. A match between Real Madrid and FC Barcelona always generates a tremendous amount of interest around the world. We want the many LaLiga fans in India to enjoy the match as if they were in the stadium. We are going to prepare an event so that more than 15,000 fans from India can be with us, enjoy the match, and experience LaLiga more closely. It will be an event for fans of both teams, and LaLiga in general, to engage with the best football match in the world. We are sure that it will be an unforgettable experience. It's a great way to be closer to Indian fans."

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