Sky Sports launches #MyAshesSummer campaign

MUMBAI: Sky Sports is for the first time asking fans to send in their own images to feature in its new TV ad, celebrating why an Ashes summer is like no other.


The campaign captures what an Ashes summer means to players and supporters. Using #MyAshesSummer, fans can send in their own content, whether that’s selfies from the ground or pictures of friends and family coming together at home or in the pub to take on the Aussies together.


Those user-generated images will sit alongside footage of great Ashes moments as well as behind the scenes content from the Sky Sports cricket team, capturing the spirit of the series and the upbeat mood of the nation.


The TV ad will be updated after every Test, so viewers have plenty of chances to be part of the campaign by sharing images or video using Facebook, Twitter, Instagram or Vine. Sky Sports has also created a landing page with a media wall to feature even more of the content. #MyAshesSummer will be used on screen as part of the coverage on both Sky Sports Ashes and Sky Sports News HQ.


Sky Sports head of sports marketing Catherine Parsons said, “The Ashes is the pinnacle of cricket for English and Australian cricketers and for fans, no other competition matters more. It will bring us all together and our Sky Sports campaigns about capturing that mood of the nation through selfies, tweets, Instagram videos and status updates. By using #MyAshesSummer, viewers have the chance to be part of the great summer of sporting drama and show the nation why an Ashes summer is like no other.”


Sky Sports 2 will become ‘Sky Sports Ashes’ for two months of non-stop cricket television from 1 July, giving viewers a week of build up before the first Test. The channel will show every ball live from the men’s and women’s series and fans can tune in wherever they are via Sky Go, and online TV streaming service, Now TV, to watch without a contract. 

Latest Reads
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopste

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment
'Chance': Star World Premiere HD to telecast Hugh Laurie film

Star World Premiere HD will telecast psychological thriller 'Chance'. Adapted from Kem Nunn’s noir-ish psychological thriller novel of the same name, it is also produced by Hugh Laurie who stars along with Diane Farr. The movie, directed by Lenny Abrahamson, will air on 21 October at 10 pm.

Television TV Channels English Entertainment
News channels witnessed drop in ratings, says BARC

All the players from the news ecosystem have witnessed a decrease in their respective ratings, according to the Broadcast Audience Research Council (BARC) All India data for this week (i.e week 41). The channels from every category observed a significant fall in the viewership.

Television TV Channels Viewership
Corus Entertainment to launch lifestyle channel in December

Corus Entertainment, the leader in specialty entertainment with six of the top 10 specialty channels in Canada, has announced that it is introducing Cooking Channel, a 24-hour network that caters to avid food lovers, in Canada on December 12, 2016.

Television TV Channels Specialised and Niche
Times Network in 100 countries now; launches two channels in Europe

CANNES: Times Network, a part of India’s largest media conglomerate, The Times Group, is set to launch two of its channels in Europe, marking its presence in over 100 countries.

Television TV Channels News Broadcasting
Arnab NOW wants to challenge BBC and CNN International

MUMBAI: “No news is good news. No journalists is even better”, so said Nicolas Clerihew Bentley, British author and illustrator, best known for his humorous cartoon drawings in books and magazines in the 1930s and 1940s. In India Bentley, probably, would have been proved wrong as Indians --- at...

Television TV Channels News Broadcasting
PEMRA Indian content ban to impact broadcasters

MUMBAI: 21 October, 15:00 hours is going to be a landmark day in the history of south Asian media and entertainment. Reason: that’s the day when the Pakistan Electronic Media Regulatory Authority’s  (Pemra’s) order issued on 19 October banning all Indian content on Pakistan media will come into...

Television TV Channels GECs
Indus Vox Media to highlight Tuscany as food and wine destination

Indus Vox Media has launched a new travel show titled The Drinks and Destinations Podcast. The podcast will release a new episode every Friday and will feature locations such as Tuscany, Greece, Mexico, Rajasthan, Portugal and get an insight into their wines and cultures.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories