Television

Sky Sports launches #MyAshesSummer campaign

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MUMBAI: Sky Sports is for the first time asking fans to send in their own images to feature in its new TV ad, celebrating why an Ashes summer is like no other.

The campaign captures what an Ashes summer means to players and supporters. Using #MyAshesSummer, fans can send in their own content, whether that’s selfies from the ground or pictures of friends and family coming together at home or in the pub to take on the Aussies together.

Those user-generated images will sit alongside footage of great Ashes moments as well as behind the scenes content from the Sky Sports cricket team, capturing the spirit of the series and the upbeat mood of the nation.

The TV ad will be updated after every Test, so viewers have plenty of chances to be part of the campaign by sharing images or video using Facebook, Twitter, Instagram or Vine. Sky Sports has also created a landing page with a media wall to feature even more of the content. #MyAshesSummer will be used on screen as part of the coverage on both Sky Sports Ashes and Sky Sports News HQ.

Sky Sports head of sports marketing Catherine Parsons said, “The Ashes is the pinnacle of cricket for English and Australian cricketers and for fans, no other competition matters more. It will bring us all together and our Sky Sports campaigns about capturing that mood of the nation through selfies, tweets, Instagram videos and status updates. By using #MyAshesSummer, viewers have the chance to be part of the great summer of sporting drama and show the nation why an Ashes summer is like no other.”

Sky Sports 2 will become ‘Sky Sports Ashes’ for two months of non-stop cricket television from 1 July, giving viewers a week of build up before the first Test. The channel will show every ball live from the men’s and women’s series and fans can tune in wherever they are via Sky Go, and online TV streaming service, Now TV, to watch without a contract. 

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